Server-side tracking, dashboards & attribution that actually work.
In 2025, most Indian D2C brands are flying blind — broken tracking after iOS 14, misconfigured GA4, and no attribution model means they're making ₹lakhs worth of decisions based on bad data. We fix your data foundation so every rupee spent on marketing is measured, attributed, and optimized.
Apple's privacy changes broke your Facebook pixel. You see 50% fewer conversions in Ads Manager than actually happen — making optimization impossible.
Facebook takes credit for sales that came from Google. Google claims organic sales. Your true channel ROAS is unknown, so you're misallocating budget.
Your team manually pulls numbers from 5 different platforms into spreadsheets every week. By the time the report is ready, the data is already stale.
You migrated from Universal Analytics to GA4 but nothing makes sense. Events aren't tracking, ecommerce data is missing, and you can't find your key reports.
COD orders, WhatsApp inquiries, and phone orders aren't tracked back to the ad that generated them. Huge attribution gap for Indian ecommerce.
You don't know if customers acquired in January are actually profitable over time. No cohort tracking means no understanding of true LTV by channel.
Facebook Conversion API (CAPI), Google Enhanced Conversions, and server-side GTM implementation. Recovers 30-50% of lost conversion data from iOS 14+ privacy changes. Your ad platforms get accurate data for optimization.
Proper GA4 setup with all ecommerce events — view_item, add_to_cart, begin_checkout, purchase, refund. Enhanced ecommerce tracking for product performance, checkout funnel analysis, and user journey mapping.
Looker Studio or Metabase dashboards pulling data from all sources — Shopify, Meta Ads, Google Ads, GA4, and your CRM. One place to see blended ROAS, CAC by channel, product performance, and customer cohorts.
Multi-touch attribution setup that goes beyond last-click. Understand the full customer journey — which channels introduce your brand, which build consideration, and which close the sale. Data-driven budget allocation.
Standardized UTM taxonomy for every campaign, ad set, and creative. Track performance from click to purchase with no gaps. Includes offline event tracking for COD orders and WhatsApp conversions.
Weekly and monthly reports auto-generated and sent via email/Slack. Key metrics highlighted — revenue, ROAS, CAC, repeat rate, inventory levels. No manual data pulling, no waiting for agency reports.
We audit your current tracking setup — pixel health, GA4 configuration, UTM usage, and data gaps. Identify what's missing, broken, or misconfigured. Most brands have 30-50% data loss they don't know about.
Implement Facebook CAPI, Google Enhanced Conversions, and server-side GTM. Set up GA4 with proper ecommerce event tracking. Configure UTM framework for all marketing channels.
Design and build custom dashboards in Looker Studio or Metabase. Connect all data sources — Shopify, ad platforms, GA4, email/WhatsApp tools. Create views for daily operations, weekly reviews, and monthly strategy.
Configure multi-touch attribution models, set up offline conversion tracking for COD orders, and build customer cohort analysis to understand true LTV by acquisition channel.
Train your team on reading dashboards, understanding metrics, and making data-driven decisions. Set up automated report delivery and alerting for anomalies (sudden traffic drops, conversion dips, etc.).
Web analytics
Tag management
Server-side tracking
Dashboard & reporting
Data visualization
Heatmaps & recordings
Server-side GTM hosting
Ecommerce attribution
40%
More Data
Real-time
Dashboards
95%+
Attribution
