Performance marketing, SEO & retention campaigns for profitable D2C growth.
Most Indian D2C brands waste 30-40% of their ad budget because they can't distinguish between a profitable campaign and a vanity-metric winner. We build and manage marketing systems that optimize for actual contribution margin — not just ROAS that ignores COD, RTO, and returns.
Spending ₹1-5 lakhs/month on Meta and Google Ads but can't tell which campaigns are actually driving profitable orders vs vanity metrics.
iOS 14+ privacy changes broke your tracking. Facebook shows 3X ROAS but your actual bank account doesn't match. Attribution is a mess.
Campaigns work at ₹50K budget but ROAS crashes when you scale to ₹2L. CPMs increase, audience fatigues, and CAC spirals up.
Your agency sends weekly slide decks with impressions and clicks — but never talks about actual profit per order, RTO-adjusted ROAS, or blended CAC.
100% dependent on paid ads. If you turn off Meta Ads tomorrow, orders drop to zero. No SEO, no content marketing, no email list driving organic sales.
Targeting broad 'ecommerce interested' audiences instead of India-specific segments based on purchasing behavior, COD preference, and metro/Tier 2 split.
Full-funnel ad campaigns across Facebook, Instagram, Google Shopping, and YouTube. From cold audience prospecting to retargeting warm visitors. Optimized for true RoAS accounting for COD orders, RTO, and returns — not just revenue attributed by Meta.
Product feed optimization for Google Merchant Center, Shopping campaign structure, and high-intent search ads for buyers actively looking for your products. Includes negative keyword strategy to eliminate wasted spend.
On-page SEO for your Shopify/WooCommerce store — product page optimization, category pages, blog content targeting buyer-intent keywords. Build organic traffic that doesn't cost per click.
Automated flows — welcome series, abandoned cart recovery (60%+ of carts abandoned in India), post-purchase upsell, and win-back campaigns. WhatsApp marketing with 98% open rates for flash sales and restocks.
A/B testing landing pages, checkout flow optimization, trust signal placement, and UPI-first payment flow. Small CRO improvements compound — 10% better conversion = 10% more revenue from the same ad spend.
Server-side tracking setup (Facebook CAPI + GA4), UTM framework, and custom dashboards showing true metrics — blended CAC, ROAS after returns, contribution margin per channel, and customer cohort analysis.
We analyze your current ad accounts, tracking setup, creative library, and customer data. Identify leaks — high CPM audiences, wrong campaign objectives, broken tracking, and underperforming creatives.
Fix your data foundation first — Facebook CAPI, GA4 ecommerce events, UTM framework, and conversion tracking. Without accurate data, every optimization decision is flawed.
Build a full-funnel campaign structure: TOF (cold audience + lookalike), MOF (engaged visitors + ATC), BOF (abandoned carts + viewers). Each funnel stage gets specific ad creatives and copy.
We produce ad creatives — static images, reels/shorts, UGC-style videos, and carousel ads. Content calendar for organic social media and blog posts targeting SEO keywords.
Weekly optimization cycles — kill underperformers, scale winners, test new audiences, refresh creatives. Monthly strategy reviews with profit-focused metrics, not vanity numbers.
Facebook & Instagram Ads
Shopping & Search
Analytics & attribution
Email automation
WhatsApp campaigns
Heatmaps & CRO
Custom dashboards
Creative production
4-6X
Blended ROAS
40%
Lower CAC
30%
Revenue from Email/WA
