Loyalty, subscriptions & retention automation for higher LTV.
Acquiring a new customer costs 5X more than retaining an existing one. Yet most Indian D2C brands spend 95% of their marketing budget on acquisition and almost nothing on retention. We build complete retention systems — loyalty programs, email flows, WhatsApp campaigns, and subscriptions — that turn one-time buyers into lifelong customers.
Only 10-15% of customers buy again. You spend ₹300-800 acquiring each customer but never see them return.
Instead of retaining existing customers, you're paying full CAC to acquire them again through Meta Ads. LTV is barely above CAC.
Customers have zero incentive to come back to your store vs trying a competitor. No points, no rewards, no reason for loyalty.
You have 10,000+ email subscribers but no automated flows — no welcome series, no birthday offers, no win-back campaigns.
Customers who need your product monthly (skincare, supplements, food) have to manually reorder every time. Many forget and switch to a competitor.
You use WhatsApp only for customer support. You're not using it for restock reminders, exclusive offers, and personalized recommendations — which gets 98% open rates.
Points-based loyalty system where customers earn points on every purchase, redeemable for discounts on future orders. VIP tier system (Bronze → Silver → Gold) unlocks escalating benefits — early access, exclusive products, birthday gifts, and free shipping.
Subscribe-and-save system for consumable products. Customers lock in recurring orders at 5-15% discount. Auto-billing, flexible scheduling (every 2/4/8 weeks), and easy pause/cancel. Subscription customers have 2.5X higher LTV.
Automated email sequences built in Klaviyo or WebEngage: welcome series, post-purchase follow-up, restock reminder based on product usage cycle, birthday/anniversary offers, win-back for lapsed customers, and VIP exclusives.
WhatsApp Business API integration for retention campaigns — restock reminders, flash sale early access, loyalty point updates, and personalized product recommendations. 98% open rates vs 15-20% for email.
Give ₹100, Get ₹100 referral system. Every customer becomes a micro-ambassador with unique referral links. Referred customers have 25% higher LTV than ad-acquired customers. Automated tracking and reward distribution.
RFM (Recency, Frequency, Monetary) based segmentation — Champions, Loyal, At Risk, Lost. Each segment gets personalized messaging, offers, and product recommendations. Turn data into retention strategy.
We analyze your existing customer data — repeat purchase rate, cohort retention, email engagement, and revenue by customer segment. Identify your biggest retention gaps and highest-value customer segments.
Based on your product category and customer behavior, we design the right retention stack — loyalty program structure, email flow sequence, WhatsApp campaign calendar, and subscription model (if applicable).
Set up Klaviyo/WebEngage for email, WhatsApp Business API for messaging, loyalty app integration, and subscription module on your Shopify/WooCommerce store. All systems connected and tested.
Write all email sequences, WhatsApp templates, loyalty program communications, and referral messaging. Create branded loyalty page and referral landing page.
Activate all programs, monitor engagement rates, A/B test messaging, and optimize based on performance data. Monthly reviews of repeat rate, LTV, and revenue from retention channels.
Email marketing automation
Customer engagement
Retention automation
Direct messaging
Loyalty & rewards
Subscription management
Referral program
WhatsApp campaigns
40%
Repeat Rate
2.5X
Higher LTV
25%
Referral Revenue
