Phase 2 - Build
Payment Gateway Setup for Indian Ecommerce
Stop Losing Customers at the Finish Line
Payments that go through, refunds that are fast, and support that makes people come back.
These Are Costing You More Than You Think
Customers are trying to pay but can't
You lose 15-25% of customers at checkout. UPI timeouts. Card declines. OTP failures. They wanted to buy. They tried. They left. Most never come back.
Slow refunds are turning into bad reviews
Refund complaints pile up. It takes 7-15 days. Customers expect 2-3. Every delayed refund is a bad review waiting to happen.
COD is a double-edged sword
Show COD to everyone and face 25-35% returns. Remove it and watch conversions drop. Neither feels right. There's no smart way to manage it.
Your support inbox is a black hole
You drown in the same questions every day. Order status. Return policy. Delivery dates. No system to sort, prioritise, or automate replies. Your team firefights all day.
You're overpaying on every transaction
You're on default gateway pricing. You pay full rates on every transaction. At your volume, negotiated rates would save real money every month. Nobody told you that.
When your payment gateway goes down, so do your sales
You rely on one payment gateway. No backup. When it goes down — and it will — every customer gets an error. You lose those sales.
Here's what changes once we're done.
Payments That Just Work — Even When One Gateway Doesn't
Now you'll have multiple payment gateways with smart routing — UPI goes to whichever gateway has the best success rate right now, cards go to the best processor. If one gateway goes down, the other picks up seamlessly. Your checkout is built for Indian mobile users, with UPI front and centre.
COD That Doesn't Burn You
Now you'll show COD intelligently — hidden for high-return pincodes, with partial prepayment options, and small prepaid discounts that nudge buyers toward paying online. You keep the conversions from Tier 2/3 India without absorbing the RTO losses.
Refunds in Hours, Not Days
Now your refund process runs automatically — WhatsApp confirmations, real-time status tracking, and an instant store credit option that 40% of customers prefer when given a small incentive. What used to take a week now happens in 24 hours.
Support That's Organised, Not Chaotic
Now you'll have a proper support system — tickets, priority routing, ready-made responses, and WhatsApp integration for instant replies. Plus a self-service page where customers find answers to common questions without needing to message you at all.
Recover the Sales You're Currently Losing at Checkout
Now failed UPI payments automatically retry, OTP issues are handled gracefully, and returning customers pay with one tap. Your payment success rate goes from around 75% to 92%+ — and that difference is pure revenue you're currently leaving on the table.
Your Support Team Knows Exactly What to Say
Now your team has clear steps for every scenario — refund requests, delivery complaints, exchanges, escalations. They get response templates, conversation guides, and a dashboard to track their performance. Consistent, empathetic support every time.
Numbers that matter
Like the numbers above? Want them on your store?
Book a Strategy CallThe process, step by step
- 1
We Find Where You're Losing Money and Customers
First, we dig into your payment success rates, where transactions fail and why, how long refunds take, and how many support tickets you're getting. We pinpoint the biggest leaks in your revenue and customer experience.
- 2
We Fix Your Checkout
Then we set up your payment gateways with smart routing and automatic failover. We configure a UPI-first checkout flow, add COD controls for risky pincodes, and build retry logic for failed payments. More people who click 'Pay' actually pay.
- 3
We Set Up Proper Support
Next, we build your support system — ticket categories, response time rules, ready-made replies, WhatsApp integration, and a self-service page for common questions. Your team gets organised, and your customers get faster answers.
- 4
We Train Your Team
Then we train your support team on the new system — how to handle refunds, delivery complaints, exchanges, and when to escalate. They get clear steps for every scenario so nothing falls through the cracks.
- 5
We Keep Improving Together
After launch, we review payment success rates, refund timelines, and support response times weekly. We keep tweaking routing rules and workflows based on real data — because the goal is always getting better.
What you get
- Payments That Just Work — Even When One Gateway Doesn't
- COD That Doesn't Burn You
- Refunds in Hours, Not Days
- Support That's Organised, Not Chaotic
- Recover the Sales You're Currently Losing at Checkout
- Your Support Team Knows Exactly What to Say
Deliverables
- 1Primary payment gateway
- 2Backup gateway
- 3UPI & payouts
- 4COD optimization
- 5Support ticketing
- 6Helpdesk system
- 7Instant support
- 8WhatsApp automation
The stack we wire up
Razorpay
Payment gateway option
PhonePe
Payment gateway option
Easebuzz
Payment gateway option
Cashfree Payments
UPI, refunds & payouts
GoKwik
COD optimization
Freshdesk
Support ticketing
Zoho Desk
Helpdesk system
WhatsApp Business API
Instant support
Shopify WhatsApp app
Customer alerts