Back to knowledge base
Retention
WhatsApp Business API for D2C: what it is, what it costs
WhatsApp Business API (not the free app) is how you send order updates, abandoned cart nudges, and re-order flows at scale. Pricing is per-conversation in rupees, not per-message.
Last reviewed 21 April 2026
Draft in progress
This article is being written — want to discuss now?
We haven't published the full write-up yet. But this is something we handle every week for Indian D2C brands. Ping us on WhatsApp and we'll walk you through it in 10 minutes.
Got a related question? Ask us on WhatsApp.
We reply within the hour during business hours (Mon-Fri 09:00-18:00 IST).