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Shopify Cost Calculator for Indian D2C Brands

Plan fee, apps, transaction fees, theme, dev. In INR. Based on what we see Indian brands actually pay — not the landing-page numbers.

Shopify plan

Based on order volume, not revenue. Most Indian D2C brands start on Basic or Grow.

Monthly GMV: ₹10L

Used to estimate transaction fees if you don't use Shopify Payments.

₹1L₹2Cr
Payment gateway

Razorpay/Cashfree adds Shopify's extra transaction fee. Shopify Payments isn't available in India.

Theme

Dawn is free and good. A premium theme saves ~2 weeks of dev time.

App stack

Most paid Shopify apps bill in USD. These are typical monthly averages for Indian D2C brands.

Build scope

DIY is free but takes weekends; custom builds convert better on paid ads.

Shopify India pricing: straight answers

How much does Shopify cost in India?

Shopify's Basic plan is $29/month (~₹2,436), Grow is $79/month (~₹6,636), Advanced is $299/month (~₹25,116), and Plus starts around $2,000/month. On top of the plan, Indian brands pay a transaction fee of 0.5%–2.0% on every order because Shopify Payments isn't available in India. Apps add ₹3,000–₹10,000/month on average.

Does Shopify charge transaction fees in India?

Yes. Because Shopify Payments isn't available in India, every plan charges a transaction fee on top of whatever Razorpay, Cashfree, or PayU takes. It's 2.0% on Basic, 1.0% on Grow, 0.5% on Advanced, and 0.15% on Plus. On ₹10 lakh monthly GMV, that's ₹10,000–₹20,000/month in platform fees alone.

What does a Shopify store really cost in the first year?

For most Indian D2C brands, year-one total lands between ₹1.5 lakh (DIY, Basic plan, free theme, minimal apps) and ₹7 lakh (Grow plan, premium theme, full app stack, agency build). The calculator above gives a realistic estimate based on your GMV and build scope.

Is Shopify cheaper than WooCommerce in India?

For brands doing under ₹20 lakh/month, Shopify is usually cheaper once you factor in WooCommerce hosting, plugins, security, and dev time to maintain it. Above that GMV, WooCommerce can become cheaper per order if you have in-house tech. See our full Shopify vs WooCommerce India breakdown for the math.

What apps do Indian Shopify stores actually need?

The starter stack most D2C brands need: Judge.me or Loox for reviews, Klaviyo or Omnisend for email, SEOAnt or Plug in SEO for SEO, and a shipping app for Delhivery/Shiprocket/Pickrr. Add WhatsApp (Wati/Interakt), loyalty (Smile.io), and analytics (Lucky Orange) as you scale.

Can I build a Shopify store without an agency?

Yes. Shopify's Dawn theme is production-ready and you can launch in a weekend. Hiring an agency pays off when you need custom conversion work, app integrations, or your time is better spent on marketing. Our calculator shows the cost delta so you can decide.

Let's build it

Ready to go beyond the estimate?

We'll run your numbers with you, pick the right plan, and scope a build that fits your runway.