Lokshi’s Choice

Behind the build

What goes into a Shopify build for a shopify + performance marketing brand like Lokshi’s Choice

Most shopify + performance marketing founders we meet have already done the hard part. Lokshi’s Choicehad a product, customers asking on Instagram or WhatsApp, and a real category instinct. What was missing was the wiring: a Shopify store that could take an order at 11pm without anyone manually replying, a payment gateway picked for vendor response rate (not affiliation), shipping connected to Shiprocket, GST-compliant invoices, and a checkout that doesn't leak conversions on the 78% of Indian traffic that arrives on mobile.

That's the shape of every build we ship: foundation first, performance second, finishing touches third. We don't lead with a custom theme's pixel-perfect hero animation. We lead with the boring things — payment gateway settling cleanly into the right account, COD verification cutting fake orders, the return form generating a Shiprocket pickup automatically — and then layer the brand finish on top. The reason is simple: a beautiful store that loses ₹80 per COD order to RTO breaks the unit economics before the brand ever scales.

How we typically work with Lokshi’s Choice-shaped brands

The engagement runs in four-week sprints. Week one is the diagnostic: where the brand is selling today, where the money leaks, what the next ₹X looks like. For shopify + performance marketing brands, that almost always means a deeper look at category-specific pain — return rates, sizing/fit issues, photography quality, festival-driven demand spikes — before any wireframe gets drawn. Weeks two and three are the build: theme customization, payment and shipping wiring, GST setup, WhatsApp Business API, analytics (GA4 + server-side via Conversion API), and one round of QA on a real test order. Week four is launch and the first hand-over — recorded training so the team can edit, upload, and fulfil without calling us.

Why this matters for Indian D2C founders

Indian ecommerce isn't a smaller version of US ecommerce. It's a different machine. UPI Intent settles in seconds. COD still drives 50–70% of orders for newer brands. RTO eats margin in Tier 2/3 lanes unless you actively manage pincode-level policy. Diwali pulls a quarter's worth of revenue into a two-week window. None of that is in the global Shopify playbook — which is why we publish operator notes on every one of these patterns and rebuild them into every store we launch. The outcome a brand like Lokshi’s Choiceships isn't a website. It's a small, durable engine: orders in, money in the bank, customer updates on WhatsApp, returns and refunds reconciled the same week, and a founder who can take a Sunday off without watching the support inbox.

If you're an Indian D2C founder reading this and the description sounds close to where you are, the next step is the same one Lokshi’s Choice took: a 30-minute call where we map the path from your current setup to a Shopify store that ships orders while you sleep. No sales pitch. You walk away with a clear roadmap whether you hire us or not.