Free tools. Real checks.
The audit we run on our own client stores before a diagnostic call — now open to every Indian D2C founder. 344 points, ₹0, built for UPI and COD rather than a Shopify store in Ohio.
From the workshop
Built from the audit we run before every client call.
This isn't a lead-magnet prop. It's the plumbing behind our own store audits — the 344 checks we walk before we tell a founder what's leaking. The full table of contents is published on the tool page, so you can start fixing things tonight whether or not you ever talk to us.
Why these exist
We ask for your email. Here's exactly what that buys you.
Every "free" ecommerce download asks for an email, and most of them spend it — retargeting you on Meta for 30 days, then a rep calling every Tuesday until you block the number. Fair to assume we're the same. So here is the whole trade, written down: your name, email and store URL gets you the full 344-point guide. We read the store URL before we ever call, because a checklist you can't apply to your own product page is homework, not help.
What costs you nothing: the eight section cards on the tool page, each with its point count and sample checks. That is a real table of contents, not a teaser with the useful parts removed. The full guide — all 344 points with dev-ready acceptance criteria — sits behind the form. ₹0, no card, no trial that quietly converts.
The reason we published it at all is selfish. We built this for ourselves first. When a founder asked why checkout was leaking, we used to rebuild the same audit from memory every time. Now they run the checklist before the call, and the first 15 minutes jump straight to the things that move money — gateway choice, RTO lanes, festival scaling — instead of us reading a list out loud.
More tools when they earn it
Nothing appears on this page until it is finished — we would rather show one tool that works than five that are coming. The next one gets built against the loudest demand signal, not the keyword volume. If there is a number you rebuild in a spreadsheet every month, say so on the next call and it goes to the front of the queue.
Honest limit
A checklist is a diagnostic, not a fix. It tells you where conversion is leaking; it does not tell you which leak deserves your next two weeks. That ordering depends on your traffic mix, your AOV, and what your checkout is already doing well. The 344 points get you an accurate list of problems — picking the three that pay back first is what the diagnostic call is for.
Ready to build a proper Shopify store?
15-minute call. We'll map the path from where you are to a profitable Shopify store — with us or without us.