Comparison and ‘vs’ content — ‘Razorpay vs Cashfree’, ‘Google vs Meta’, ‘Shopify vs WooCommerce’ consistently rank and convert.
Problem-specific how-to guides — ‘How to filter fake COD orders’ solves a specific pain. These articles have the highest lead conversion rate (5-8% of readers become leads).
Data-driven reports — Our ‘State of Indian D2C’ report was shared 200+ times and generated 50+ backlinks.
Case studies with real numbers — Transparency builds trust. Case studies convert readers to leads at 3x the rate of how-to articles.
What Flopped
Generic ‘complete guide’ articles without specific Indian context — competed against international content and lost.
Podcast episode blog posts — We published show notes for 12 podcast episodes. Average traffic: 40/month. Not worth the effort.
Trend prediction posts — Published too early, didn’t rank for timely searches.
City pages — Early results are weak (50-100 visitors/month each). But these are 6-12 month plays — too early to call them failures.
Year 2 Strategy
Double down on what works — More comparison content, more problem-specific guides, more case studies with numbers.
Update Year 1 content — Refresh top 20 articles with 2027 data, new screenshots, updated recommendations.
Regional language experiment — Publish top 10 articles in Hindi. Test whether Hindi search traffic converts.
Video content — Create YouTube companion videos for top 20 articles. Embed in blog posts for engagement.
Gated content — Create 3-4 downloadable templates (unit economics calculator, ad budget planner) as lead magnets.
The Bottom Line
Content marketing works for Indian D2C — but it’s a 6-12 month investment. Our first meaningful organic leads came in month 5. By month 12, blog content was our #1 lead source, surpassing paid ads.
If you’re a D2C brand not investing in content, you’re leaving money on the table — money that compounds over time while ad costs keep rising.
