Phase 1 of 8 · Foundation · for Indian ecommerce founders
Before You Spend Another Rupee, Know Your Numbers
Real margins, true costs, and honest break-even numbers — before you scale.
Rated 4.9 on Google200+ D2C brands
The ceilings
Revenue comes in. You can't honestly say if each sale is profitable after product cost, shipping, returns, and ads. That uncertainty keeps you up at night.
You accept COD because customers expect it. Extra fees. 25-35% RTO. Reverse shipping. The real cost chips away at every order — and it shocks most founders.
You sell on Amazon or Flipkart. Commissions, closing fees, and weight charges add up fast. Most sellers never run these numbers before setting prices.
You put money into Meta or Google Ads every month. You can't say if the returns actually cover product, shipping, and returns. Not just top-line revenue.
Marketplace payouts take 7-14 days. Inventory needs upfront cash. COD settlements trickle in. Revenue looks healthy. Your bank balance says otherwise.
You price by copying competitors or going with gut. Without a cost breakdown, you're either leaving money on the table or pricing yourself out of the market.
What we build for you
Now you'll know exactly how much you make on each SKU — after product cost, packaging, shipping by zone, marketplace commissions, payment gateway fees, GST, and ad spend. No more guessing. Just a clear number for every order.
Now you'll see your true cost to acquire a customer on each channel and how much they're worth over time — based on repeat purchases, order value, and how long they stick around. You'll know exactly when a customer becomes profitable.
Now you'll have a clear answer to 'how many orders do I need to cover my costs?' — factoring in rent, salaries, software, per-order expenses, and marketing. No more running on hope. Just honest numbers.
Now you'll see the financial impact of your ideas before you commit — what happens if you double ad spend, launch on a new marketplace, switch couriers, or add a product line. Confident decisions, not expensive experiments.
Now you'll have weekly and monthly cash flow projections that account for marketplace payment cycles, inventory reorders, seasonal patterns, and marketing spend. You'll see cash crunches coming before they hit.
Now you'll see a clear breakdown of what Amazon, Flipkart, and Meesho actually charge you — commissions, closing fees, weight charges, storage — mapped to your specific products. No more fee surprises eating your margins.
How we deliver
Step 1 of 05
We Gather Your Numbers
First, we collect everything — product costs, supplier pricing, shipping rates, marketplace fees, ad spend, and sales data. If you're pre-launch, we use market benchmarks. No judgement, just an honest look at where things stand.
Then we map every single cost — down to the label sticker and the payment gateway percentage. We uncover the costs most founders miss: RTO reverse shipping, packaging waste, seasonal rate changes. This is where the surprises usually are.
Next, we create a complete, editable model in Google Sheets — customer acquisition costs, lifetime value, break-even points, channel profitability, and what-if scenarios. It grows with your business and you own it forever.
Based on your actual costs and competitor analysis, we recommend pricing that protects your margins while staying competitive. Different strategies for your website, Amazon, and Flipkart — because each channel has different economics.
Finally, we sit down with you and go through every model, every number, every assumption. We teach you how to update inputs yourself and read your P&L dashboard. You walk away understanding your business at a level most founders never reach.
Price and terms
We quote Unit Economics & Pricing for D2C Brands on the 30-minute call, once we know your business and what you need. You get one price for the agreed scope, fixed in writing before any work starts.
Why us
Scope
Who you’ll talk to
Our own team, at our Visakhapatnam office. No freelancer hand-offs.
Call languages
Telugu, English, Hindi, Kannada
Hours
Mon–Fri, 9:00 am–7:00 pm IST
Phone
Office
1st Floor, YBR Nilayam, Dayal Nagar Colony, Vishalakshi Nagar, Visakhapatnam, Andhra Pradesh 530043, India. Open in Google Maps (opens in a new tab)
Other cities
Meet in person: by appointment in Bengaluru, Hyderabad, Chennai, Mumbai, Delhi NCR, Surat
Your call
Pick the language and the time that suit you in the form.
Fit check
Tools & integrations
Financial models & tracking
Marketplace cost analysis
Fee structure mapping
Payment fee tracking
Shipping cost analysis
Accounting integration
FAQ
A 30-minute call with our team. No sales pitch. We look at where your business is today and tell you what to do first.
Calls Monday to Friday, in Telugu, English, Hindi or Kannada.
