Phase 1 - Foundation
Unit Economics & Pricing Strategy for D2C Brands
Before You Spend Another Rupee, Know Your Numbers
Real margins, true costs, and honest break-even numbers — before you scale.
These Keep Most D2C Founders Up at Night
You're selling, but are you actually making money?
Revenue comes in. You can't honestly say if each sale is profitable after product cost, shipping, returns, and ads. That uncertainty keeps you up at night.
COD is quietly eating your margins
You accept COD because customers expect it. Extra fees. 25-35% RTO. Reverse shipping. The real cost chips away at every order — and it shocks most founders.
Marketplace fees are more than you expected
You sell on Amazon or Flipkart. Commissions, closing fees, and weight charges add up fast. Most sellers never run these numbers before setting prices.
You're spending on ads but can't tell if it's worth it
You put money into Meta or Google Ads every month. You can't say if the returns actually cover product, shipping, and returns. Not just top-line revenue.
Cash is always tight, no matter how much you sell
Marketplace payouts take 7-14 days. Inventory needs upfront cash. COD settlements trickle in. Revenue looks healthy. Your bank balance says otherwise.
Your prices are based on guesswork
You price by copying competitors or going with gut. Without a cost breakdown, you're either leaving money on the table or pricing yourself out of the market.
Here's what changes once we're done.
See the Real Profit on Every Product
Now you'll know exactly how much you make on each SKU — after product cost, packaging, shipping by zone, marketplace commissions, payment gateway fees, GST, and ad spend. No more guessing. Just a clear number for every order.
Know What Each Customer Is Really Worth
Now you'll see your true cost to acquire a customer on each channel and how much they're worth over time — based on repeat purchases, order value, and how long they stick around. You'll know exactly when a customer becomes profitable.
Know Exactly When You Break Even
Now you'll have a clear answer to 'how many orders do I need to cover my costs?' — factoring in rent, salaries, software, per-order expenses, and marketing. No more running on hope. Just honest numbers.
Test Big Decisions Before You Make Them
Now you'll see the financial impact of your ideas before you commit — what happens if you double ad spend, launch on a new marketplace, switch couriers, or add a product line. Confident decisions, not expensive experiments.
Never Get Caught Short on Cash
Now you'll have weekly and monthly cash flow projections that account for marketplace payment cycles, inventory reorders, seasonal patterns, and marketing spend. You'll see cash crunches coming before they hit.
Understand Every Fee Before You List
Now you'll see a clear breakdown of what Amazon, Flipkart, and Meesho actually charge you — commissions, closing fees, weight charges, storage — mapped to your specific products. No more fee surprises eating your margins.
Numbers that matter
Like the numbers above? Want them on your store?
Book a Strategy CallThe process, step by step
- 1
We Gather Your Numbers
First, we collect everything — product costs, supplier pricing, shipping rates, marketplace fees, ad spend, and sales data. If you're pre-launch, we use market benchmarks. No judgement, just an honest look at where things stand.
- 2
We Find Every Hidden Cost
Then we map every single cost — down to the label sticker and the payment gateway percentage. We uncover the costs most founders miss: RTO reverse shipping, packaging waste, seasonal rate changes. This is where the surprises usually are.
- 3
We Build Your Financial Model
Next, we create a complete, editable model in Google Sheets — customer acquisition costs, lifetime value, break-even points, channel profitability, and what-if scenarios. It grows with your business and you own it forever.
- 4
We Help You Price It Right
Based on your actual costs and competitor analysis, we recommend pricing that protects your margins while staying competitive. Different strategies for your website, Amazon, and Flipkart — because each channel has different economics.
- 5
We Walk You Through Everything
Finally, we sit down with you and go through every model, every number, every assumption. We teach you how to update inputs yourself and read your P&L dashboard. You walk away understanding your business at a level most founders never reach.
What you get
- See the Real Profit on Every Product
- Know What Each Customer Is Really Worth
- Know Exactly When You Break Even
- Test Big Decisions Before You Make Them
- Never Get Caught Short on Cash
- Understand Every Fee Before You List
Deliverables
- 1Financial models & tracking
- 2Marketplace cost analysis
- 3Fee structure mapping
- 4Payment fee tracking
- 5Shipping cost analysis
- 6Accounting integration
The stack we wire up
Google Sheets
Financial models & tracking
Amazon Fee Calculator
Marketplace cost analysis
Flipkart Seller Hub
Fee structure mapping
Razorpay / PhonePe / Easebuzz / Cashfree dashboards
Payment fee tracking
Shiprocket
Shipping cost analysis
Zoho Books
Accounting integration