Margins, costing, CAC & break-even—all calculated before launch.
Over 80% of Indian D2C brands are unprofitable because they never built a proper financial model. They scale ads without knowing their true cost per order, ignore RTO impact on margins, and price products without accounting for marketplace commissions. We build your complete unit economics model so every scaling decision is backed by data.
Without clear unit economics, you don't know if each sale is profitable after accounting for product cost, shipping, RTO, and ads.
COD orders carry extra charges — COD fees (₹30-50), higher RTO rates (25-35%), and reverse logistics costs that silently eat your margins.
Amazon charges 5-27% commission + closing fees + shipping weight charges. Flipkart has similar structures. Most sellers don't calculate these before pricing.
Spending ₹50,000/month on Meta Ads but don't know if your actual ROAS covers product cost, shipping, and returns — not just revenue.
Marketplace payment cycles (7-14 days), inventory pre-purchase, and COD settlements create constant cash crunches for D2C founders.
Pricing based on gut feel or competitor copying instead of data — leading to either too-thin margins or prices too high for your target market.
Complete cost breakdown for every SKU — product cost, packaging, shipping (by zone), marketplace commissions, payment gateway fees (2-3%), GST, and advertising allocation. You see exact profit per order.
Calculate your true Customer Acquisition Cost across channels (Meta, Google, organic) and model Customer Lifetime Value based on repeat purchase rates, average order value, and retention. Know when each customer becomes profitable.
Determine exactly how many orders you need to break even — factoring in fixed costs (rent, salaries, software), variable costs (per-order), and marketing spend. Critical for planning ad budgets and inventory.
What-if models for different scenarios: scaling ad spend by 2X, launching on a new marketplace, switching couriers, or introducing a new product line. See the P&L impact before you commit.
Weekly and monthly cash flow projections considering marketplace payment cycles, inventory reorder points, seasonal demand patterns, and marketing spend — so you never run out of working capital.
Detailed breakdown of Amazon, Flipkart, and Meesho fee structures by product category. Includes commission, closing fees, weight-based shipping charges, and storage fees — mapped to your exact product catalog.
We gather your product costs, supplier pricing, shipping rates, marketplace fee structures, ad spend data, and current sales numbers. If you're pre-launch, we research market benchmarks.
Every cost gets mapped — from the ₹3 label sticker to the 2.36% Razorpay fee. We identify hidden costs that most founders miss, like RTO reverse shipping, packaging waste, and seasonal rate changes.
We build your complete financial model in Google Sheets — CAC/LTV calculations, break-even points, profitability by channel, and what-if scenarios. Everything is editable so you can update it as your business grows.
Based on your cost structure and competitor analysis, we recommend optimal pricing that maximizes margin while staying competitive in your category. Includes marketplace-specific pricing strategies.
We walk you through every model, explain how to update inputs, and provide training on reading your P&L dashboard. You get lifetime access to all spreadsheets and templates.
Financial models & tracking
Marketplace cost analysis
Fee structure mapping
Payment fee tracking
Shipping cost analysis
Accounting integration
30%
Better Margins
100%
Profit Clarity
Accurate
Forecasts
