Creating a “Buy X Get Y” Discount in Shopify (Step-by-Step SOP) This discount is used for Buy One Get One (BOGO) or Buy More Get Free / Discounted…
Operator's note
Most shopifyarticles you find online are written for a US merchant on Stripe. This one is written for an Indian D2C team — where COD still drives 50–70% of orders, UPI Intent settles in seconds, RTO eats margin in Tier 2/3 lanes, and Diwali pulls a quarter's revenue into a two-week window. If a step below references a payment gateway choice, the answer isn't universal: we pick by vendor response rate, not affiliation. Razorpay, PhonePe, Easebuzz and Cashfree Payments are listed alphabetically in our docs because the right one depends on your AOV, your COD ratio, and how fast the gateway's support team replies on a Sunday at 11pm.
This discount is used for Buy One Get One (BOGO) or Buy More Get Free / Discounted Item type offers.
Log in to Shopify Admin
From the left-side menu, click Discounts
Click Create discount on the top-right corner
A popup window will appear
Select Buy X get Y
Choose one option:
Discount code
Customers must enter a code at checkout
Example: SALE10
Automatic discount
Discount applies automatically
Enter a Title (this will be visible to customers at checkout)
Type your discount code (example: SALE10)
Or click Generate random code
(Skip this step if you selected Automatic discount)
Under Customer buys, select the condition:
Minimum quantity of items (most commonly used), or
Minimum purchase amount
Enter the quantity (example: 2)
From Any items from dropdown, choose:
Specific products, or
Specific collections, or
All products
Click Browse or search and select the products/collections
Click Add
Under Customer gets:
Enter the quantity the customer will receive (example: 1)
From Any items from dropdown, choose:
Specific products, or
Specific collections, or
All products
Click Browse and select the applicable items
Click Add
Under At a discounted value, select one option:
Percentage – Enter % off
Example: 100% (free) or 50% off
Amount off each – Enter fixed ₹ value
Example: ₹200 off
Free – Makes the “gets” item completely free
Under Eligibility, select one:
All customers
Specific customer segments
Specific customers
If you choose Specific customer segments:
Click Browse
Select segments using checkboxes
Click Add
Tick options if required:
Limit number of times this discount can be used
Limit to one use per customer
Choose whether this discount can be combined with:
Product discounts
Order discounts
Shipping discounts
⚠️ Warning:
Allowing combinations can result in very high discounts. Use carefully.
Choose Start date and time
(Discount will work only during this period)
Optional:
Tick Set end date
Select end date and time
Click Save (top-right corner)
The Buy X Get Y discount is now active and will apply as per the rules you set.
Test the offer using a test order
Clearly explain the offer on banners and product pages
Avoid overlapping discounts unless planned
Always set an end date for promotional offers
Common follow-ups
WhatsApp the support team at the link below. We reply within the hour during business hours (Mon–Fri 09:00–18:00 IST). If it's a payment-gateway or shipping issue mid-order, flag it as urgent and we move it to the top of the queue — a stuck checkout is a revenue leak, not a support ticket.
Generic Shopify docs are excellent for the global merchant. Indian ecommerce runs on different rails — UPI, COD, Shiprocket, GST invoicing, RTO mitigation by pincode — and most of that isn't in the official help centre. Our Knowledge Base is the SOP layer we wrote for our own ops team running 200+ stores; the shopify section is the part of that catalogue most relevant when you're working on what this article covers.
When the underlying tool changes — a Shopify checkout extension schema update, a payment-gateway API revision, a Shiprocket dashboard redesign, a COD app deprecation — the article changes that week, not the next quarter. If you spot something that no longer matches your screen, message us; the article gets re-recorded against the live admin within a day or two.
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