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Buy X Get Y

Creating a “Buy X Get Y” Discount in Shopify (Step-by-Step SOP) This discount is used for Buy One Get One (BOGO) or Buy More Get Free / Discounted Item type…

By Abhishek DuttaPublished 8 January 2026

Operator's note

Most shopifyarticles you find online are written for a US merchant on Stripe. This one is written for an Indian D2C team — where COD still drives 50–70% of orders, UPI Intent settles in seconds, RTO eats margin in Tier 2/3 lanes, and Diwali pulls a quarter's revenue into a two-week window. If a step below references a payment gateway choice, the answer isn't universal: we pick by vendor response rate, not affiliation. Razorpay, PhonePe, Easebuzz and Cashfree Payments are listed alphabetically in our docs because the right one depends on your AOV, your COD ratio, and how fast the gateway's support team replies on a Sunday at 11pm.

Creating a “Buy X Get Y” Discount in Shopify (Step-by-Step SOP)

This discount is used for Buy One Get One (BOGO) or Buy More Get Free / Discounted Item type offers.


Step 1: Open the Discounts Page

  • Log in to Shopify Admin
  • From the left-side menu, click Discounts

Step 2: Click “Create Discount”

  • Click Create discount on the top-right corner

Step 3: Choose the Discount Type

  • A popup window will appear
  • Select Buy X get Y

Step 4: Select the Discount Method

Choose one option:

  • Discount code
    • Customers must enter a code at checkout
    • Example: SALE10
  • Automatic discount
    • Discount applies automatically
    • Enter a Title (this will be visible to customers at checkout)

Step 5: Enter the Discount Code (If Applicable)

  • Type your discount code (example: SALE10)
  • Or click Generate random code

(Skip this step if you selected Automatic discount)


Step 6: Configure “Customer Buys”

Under Customer buys, select the condition:

  • Minimum quantity of items (most commonly used), or
  • Minimum purchase amount

If you choose Minimum quantity of items:

  1. Enter the quantity (example: 2)
  2. From Any items from dropdown, choose:
    • Specific products, or
    • Specific collections, or
    • All products
  3. Click Browse or search and select the products/collections
  4. Click Add

Step 7: Configure “Customer Gets”

Under Customer gets:

  1. Enter the quantity the customer will receive (example: 1)
  2. From Any items from dropdown, choose:
    • Specific products, or
    • Specific collections, or
    • All products
  3. Click Browse and select the applicable items
  4. Click Add

Step 8: Choose Discount for the “Gets” Item

Under At a discounted value, select one option:

  • Percentage – Enter % off
    • Example: 100% (free) or 50% off
  • Amount off each – Enter fixed ₹ value
    • Example: ₹200 off
  • Free – Makes the “gets” item completely free

Step 9: Choose Who Can Use the Discount (Eligibility)

Under Eligibility, select one:

  • All customers
  • Specific customer segments
  • Specific customers

If you choose Specific customer segments:

  1. Click Browse
  2. Select segments using checkboxes
  3. Click Add

Step 10: Set Discount Usage Limits (Optional)

Tick options if required:

  • Limit number of times this discount can be used
  • Limit to one use per customer

Step 11: Discount Combinations (Optional)

Choose whether this discount can be combined with:

  • Product discounts
  • Order discounts
  • Shipping discounts

⚠️ Warning:
Allowing combinations can result in very high discounts. Use carefully.


Step 12: Set Active Dates

  • Choose Start date and time
  • (Discount will work only during this period)

Optional:

  • Tick Set end date
  • Select end date and time

Step 13: Save the Discount

  • Click Save (top-right corner)

✅ Result

The Buy X Get Y discount is now active and will apply as per the rules you set.


Best Practices

  • Test the offer using a test order
  • Clearly explain the offer on banners and product pages
  • Avoid overlapping discounts unless planned
  • Always set an end date for promotional offers

Common follow-ups

Questions Indian D2C teams ask alongside this one

What's the fastest way to get help if a step here breaks for me?

Send the form at the link below — the founder replies within one business day, usually faster. If it's a payment-gateway or shipping issue mid-order, call +91 98666 62226 and we move it to the top of the queue — a stuck checkout is a revenue leak, not a support ticket.

Why does this article reference Shopify instead of generic Shopify documentation?

Generic Shopify docs are excellent for the global merchant. Indian ecommerce runs on different rails — UPI, COD, Shiprocket, GST invoicing, RTO mitigation by pincode — and most of that isn't in the official help centre. Our Knowledge Base is the SOP layer we wrote for our own ops team running 200+ stores; the shopify section is the part of that catalogue most relevant when you're working on what this article covers.

When does this article get updated?

When the underlying tool changes — a Shopify checkout extension schema update, a payment-gateway API revision, a Shiprocket dashboard redesign, a COD app deprecation — the article changes that week, not the next quarter. If you spot something that no longer matches your screen, message us; the article gets re-recorded against the live admin within a day or two.

Still stuck? Talk to support.

Send the form — the founder replies within one business day, usually faster.

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