From a stock template to a storefront drawn for the 90% on phones.
Your store looks like every other template install — same hero, same grid, your logo swapped in. That's not a branding problem; it's a conversion ceiling. 90%+ of Indian D2C traffic is mobile, and desktop-first templates squeeze down badly. We design all 15 store templates phone-first in Figma — ₹1,50,000 fixed, 8 weeks, three revision rounds — and hand over files a developer can ship as drawn.
From a template that ships every founder's logo to a storefront that ships yours.
Before
The same Dawn or Minimog theme every D2C brand runs, your logo swapped in — a storefront your shoppers have already seen a hundred times.
After
All 15 templates drawn phone-first for your brand in Figma, with a design system your team keeps — distinct and dev-ready, not decorated. Design only; the ₹50,000 build is separate.
A template tells shoppers you're one of many; a storefront built for your brand tells them you're the one worth remembering. The two together — design plus build — are the revamp.
One engagement. ₹1,50,000. Every template designed.
This page is the full proposal — scope, process, exclusions, terms. Read it, then pay to book your slot, or get it as a formal quote.
Ecommerce UI/UX Design
Every template your store needs — Home to Checkout to Size guide — designed phone-first in Figma, on real Shopify constraints.
- All 15 templates — phone-first, adapted to desktop
- 3 structured revision rounds + clickable prototype
- Design system + components your team reuses
- Dev-ready handoff, design QA during the build included
Typical design agency quote ₹2.5L–₹4L
Dev-ready files in 8 weeks
Single invoice, paid upfront. Secure checkout via Zoho Billing. GST invoice emailed the moment payment clears.
UPI · Cards · Netbanking · EMI · Secure checkout via Zoho Billing
The Growww Guarantee: On time, or it's on us.
Dev-ready files on the agreed date or a full refund. No fuss. 200+stores shipped — we don't miss deadlines. How it works →
Stores we designed, live today.
Four D2C brands whose storefronts came off our Figma boards — each links to the full story.
Madhurika Attires
Ethnic wear — Shopify store with custom UI/UX design
Read the storyThe Othr
Nutrition brand by VC Nutrifoods — launched 2026
Read the storyThe Horizon Collections
Saree retail — design through ongoing optimisation
Read the storyLokshi's Choice
Shopify store + performance marketing
Read the story
15 templates. Phone-first, every one.
The scope boundary of this proposal. Each template is designed for mobile first, then adapted to desktop. Requests beyond this list run on the 30 complimentary out-of-scope hours.
Home
The front door — hero, story, bestsellers, trust signals
Collection (PLP)
Filters, sorting, quick-add — browsers reach products faster
Product (PDP)
Gallery, sizing, trust — the add-to-cart moment
Cart
Clear totals and shipping thresholds — fewer silent exits
Checkout branding
Logo, colour, type on Shopify checkout (full design on Plus)
Customer account
Orders, returns, addresses — self-serve, fewer DMs
About / brand story
Why you exist — told founder-to-buyer
Contact
Phone, form, hours — no dead ends
Policy pages
Privacy, refund, shipping, terms — designed, not dumped
404
A wrong turn that still routes to bestsellers
Blog index
A content hub that compounds organic traffic
Blog article
Long-form that stays readable on a 6-inch screen
Lookbook / campaign
Seasonal drops, collabs, festive edits
FAQ
Answers that cut support DMs
Size guide
Fewer wrong sizes, fewer returns
Kickoff to dev-ready files — 8 weeks.
15 templates × phone + desktop × three revision rounds is real work — the schedule holds because feedback is structured, not open-ended. We've never missed a timeline.
- Weeks 1–3
Research & Wireframes
Brief, references, all 15 templates wireframed
- Weeks 3–6
High-Fidelity Design + 3 Revision Rounds
Phone + desktop for every template
- Week 7
Prototype + Design System
Tap-through buying journey, tokens, components
- Week 8
Dev-Ready Handoff
Annotated files, assets, build notes
- 8 weeks
Total
Add the ₹50,000 store build after: 12–14 weeks to a live store
When you should not buy this.
If you're launching your first store, this is the wrong page. The ₹50,000 store build ships on the Growww Tech custom theme — designed in-house, tuned for Indian D2C conversion — and it's enough until the numbers say otherwise.
Custom design earns its ₹1,50,000 when the ceiling is measurable: traffic growing while conversion stays flat, a storefront buyers can't tell apart from the next template install, or a catalogue the stock sections can't merchandise.
Start with the ₹50,000 store build insteadHow the 8 weeks run — milestone by milestone.
Complete transparency. Eight milestones from kickoff to design QA, each with what we ship and what you receive.
- Milestone 01Week 1
Kickoff & Research
We start with your brand, your buyers, and the stores you admire — before a single pixel is placed.
- You'll get access to our client portal at portal.growwwtech.com for feedback, approvals, and progress tracking.
- One structured call covers brand direction, your target buyer, and 2–3 reference stores (Myntra, Nykaa, or the best store in your niche) — and what specifically you like about each.
- We audit your current store or Instagram flow and your closest competitors, then set a conversion goal per template.
You'll receive
- Personalised onboarding
- Client portal access
- Design brief + reference board
- Milestone 02Weeks 2–3
Mobile-First Wireframes
Every template is drawn for the phone first — 90%+ of Indian D2C traffic is mobile. Desktop is the adaptation, not the starting point.
- Wireframes for all 15 templates — structure and section order argued from conversion logic, not taste.
- Section order follows the buyer's actual path: land, trust, browse, decide, pay.
- You approve the structure before any visual design begins — changing a wireframe costs a day; changing a finished design costs a week.
You'll receive
- 15 mobile wireframes
- Section-order rationale per template
- Structure sign-off
- Milestone 03Weeks 3–6
High-Fidelity Design in Figma
Your brand carried through all 15 templates — colour, type, imagery direction, and key states. Phone and desktop for each.
- Designed on real Shopify constraints — sections, blocks, and what a theme can actually ship — so the build can match the file.
- You provide the logo and brand assets; we integrate them. Logo and identity creation is a separate service (Brand Foundations).
- Real product photography over stock wherever you can supply it — buyers can tell the difference.
- Key commerce states designed, not left to chance: empty cart, sold-out product, form errors.
You'll receive
- High-fidelity Figma files
- 15 templates × phone + desktop
- Key states: empty cart, sold-out, form errors
- Milestone 04Runs inside weeks 3–6
Three Structured Revision Rounds
Three rounds of consolidated feedback via the portal — not endless comment loops.
- Each round: you send one consolidated set of feedback, we ship the revision with a change log.
- If we can't align after the third round, you keep everything produced — and may proceed with the current design or bring in a third-party designer. Same policy as our store builds.
You'll receive
- 3 structured revision rounds
- Change log per round
- Feedback tracked in the portal
- Milestone 05Week 7
Clickable Prototype & Design System
A prototype you can tap through on your own phone, and a design system your team keeps using after the project.
- Clickable Figma prototype of the core buying journey — home → collection → product → cart → checkout.
- Design tokens: colour, type scale, spacing, buttons, badges, and form fields — every future page starts consistent.
- Reusable components mean your next landing page doesn't need an agency.
You'll receive
- Clickable prototype (core buying journey)
- Design-system file with tokens
- Reusable component library
- Milestone 06Week 8
Dev-Ready Handoff
Files a developer can ship as drawn — annotated specs, exported assets, and build notes per template.
- Annotated Figma with spacing, behaviour, and breakpoint notes.
- Build notes map each template to Shopify sections and blocks — written for our engineers or yours.
- All assets exported and organised. You own the Figma file outright.
You'll receive
- Dev-ready annotated Figma
- Asset exports
- Template-by-template build notes
- Milestone 07The build itself is not included — see scope boundaries
Design QA During the Build
Whoever builds it, we review the build against the Figma — that check is included in this engagement.
- Review sessions as templates go live, with a pixel-level punch list per template.
- Most clients have us do the build — the ₹50,000 Shopify store build is a separate engagement. Your own developers work fine too; the handoff is written for them.
You'll receive
- Design QA reviews during the build
- Punch list per template
- Milestone 08
Out-of-Scope Work Policy
Any request beyond the 15 templates and the scope in this proposal is out-of-scope work.
- The project includes 30 complimentary hours for such requests.
- All hours are transparently tracked in the Growww Tech client portal.
- Work beyond the complimentary hours is billed at ₹1,000 per hour — only with your approval, never silently.
You'll receive
- 30 complimentary hours for extra requests
- Transparent time tracking via portal
- Prior intimation before any additional billing
What we need from you. What we don't do.
No surprises post-kickoff. Here is the assumption boundary on both sides.
What we need from you
- Logo and brand assets (colours, fonts if you have them) — identity creation is a separate service
- Product photography — we design with your real products, not stock placeholders
- 2–3 reference stores you admire, and what you like about each
- Access to your current store or Instagram shop for the audit
- Page copy, or a go-ahead to design with structured placeholder copy your writer replaces
- Consolidated feedback within 3 working days per revision round — that's what keeps 8 weeks at 8 weeks
What's not included
- Development of any kind — store setup, theme coding, or apps. The ₹50,000 Shopify store build is a separate engagement.
- Copywriting — product descriptions and page copy
- Product photography and video
- Logo and brand-identity design — that's Brand Foundations, priced separately
- Backend work, custom apps, integrations, or ERP tooling
- Paid Shopify themes, apps, or third-party subscriptions
One team, every rung. Buy the one your money is leaking from.
Every rung pulls more orders out of traffic you already pay for. You don't climb it in order — you start where the leak is. Here's the honest map.
| Upgrade | Price | Best when | What changes |
|---|---|---|---|
| Shopify Store | ₹50,000+ GST | You're selling in DMs or on a stock template — your first real store. | Off the DMs onto a store on our own theme — payments, shipping, GST, live in 4 weeks. |
| CRO Pass | ₹75,000+ GST | You already have traffic, but it leaks at the cart and the checkout. | 344 checks implemented on your live store — plug the ~70% cart-abandon and COD-RTO leaks. More orders from the same ad spend. |
| UI/UX DesignYou’re here | ₹1,50,000+ GST | The store works but looks like everyone's template — you want a custom, phone-first design. | All 15 store templates drawn phone-first for your brand, with a design system your team keeps. Design only — the build is separate. |
| Headless Next.js | ₹4,00,000+ GST | Roughly ₹50L+/month and the theme is capping your speed, design, or SEO. | A storefront you own, built to beat Google's 2.5s LCP bar — where a 0.1s speed gain is tied to +8.4% conversion. |
| Enterprise Bundle | ₹5,00,000+ GST | ₹2Cr+/month, and you want store, design, speed and funnel rebuilt together — one team. | Headless + store + UI/UX + CRO folded in — about ₹6,75,000 of work for ₹5,00,000. |
| Mobile App | ₹4,00,000+ GST | Roughly 1000+ orders/month and buyers who reorder inside 90 days. | An owned home-screen channel — reach repeat buyers by push instead of re-buying the ad. Repeat orders up, re-acquisition spend down. |
Our recommendation: plug the leak before you widen the pipe. A CRO pass earns its fee on traffic you already have; headless and an app pay off only once speed or repeat-rate is the actual ceiling. If a cheaper rung returns more for you right now, we’ll say so on the call rather than sell you the bigger number.
Asked before every design kickoff.
₹1,50,000. 15 templates. Drawn for the 90% on phones.
Single invoice via Zoho Billing. GST invoice emailed on payment. Kickoff within one business day.
₹1,50,000 + GST · 15 templates · dev-ready in 8 weeks