From a theme at its ceiling to an enterprise storefront you own.
A standard Shopify theme is a Maruti Swift — perfect until the freight outgrows it. Past ₹2Cr/month, the theme caps your design, your speed, and what you can build. This bundle rebuilds the front as a headless Next.js storefront on a backend you choose — with store development, phone-first UI/UX design, and a 344-point CRO pass folded in. ₹5,00,000 + GST, 4–6 months, full code ownership.
From three vendors and three excuses to one team that ships every layer.
Before
A theme guy, an apps guy, and a 'CRO guy' who each blame the others while your rebuild stalls in the gaps between them.
After
One team ships the store, the design, the headless speed and the funnel together — one timeline, one scope, one number to call when something breaks.
Bought as four separate engagements those parts run about ₹6,75,000; as one integrated build the bundle is ₹5,00,000 — the overlap you don't pay for twice. And the 0.1-second speed gain Google and Deloitte tie to +8.4% conversion is built into the storefront, not bolted on after.
Source: Google/Deloitte 'Milliseconds Make Millions'
One build. ₹5,00,000. Four engagements folded in.
This page is the full proposal — scope, process, exclusions, terms. Read it, then pay to book your slot, or get it as a formal quote.
Enterprise Ecommerce Bundle
A headless Next.js storefront on Shopify headless, Medusa.js, or Vendure — with the store build, the design, and the CRO pass done by the same team, in the same scope.
- Headless Next.js storefront — backend of your choice
- Store development + phone-first UI/UX design folded in
- 344-point CRO pass implemented before launch
- Full code ownership on handover — no lock-in, no AMC
Bought separately ≈₹6,75,000
Live in 4–6 months
Single invoice, paid upfront. Secure checkout via Zoho Billing. GST invoice emailed the moment payment clears.
UPI · Cards · Netbanking · EMI · Secure checkout via Zoho Billing
The Growww Guarantee: On time, or it's on us.
Fixed written scope before kickoff — anything on top (ERP, migration, B2B) is named and priced there, never mid-build. 200+stores shipped — we've never missed a timeline. How it works →
Four engagements. One build, one team.
Each of these is a real engagement with its own page and its own price. In the bundle, you pay ₹1,00,000 over the standalone headless build — and the store development, the design, and the CRO pass (≈₹2,75,000 bought separately) are folded in, because one team doing one build doesn't bill the overlap twice.
Headless Next.js Build
Sold separately: ₹4,00,000A Next.js storefront you own, on Shopify headless, Medusa.js, or Vendure — no theme ceiling, built for Diwali-day traffic. Plus the backend setup the standalone build assumes you already have.
See the standalone engagementStore Development
Sold separately: ₹50,000Catalog, collections, payments, shipping, GST setup, admin training — the complete store build, folded in.
See the standalone engagementUI/UX Design
Sold separately: ₹1,50,000The storefront drawn phone-first in Figma for your brand — not a template with your logo swapped in.
See the standalone engagementCRO Pass
Sold separately: ₹75,000The 344-point conversion framework implemented on staging before launch — funnel surgery, not button-colour theatre.
See the standalone engagement
Bought separately ≈₹6,75,000 · As one build ₹5,00,000 + GST — one scope, one timeline, one number to call.
You're not failing — the theme is full.
Five ceilings high-volume stores hit on a standard theme. If two or more read like your week, the bundle is built for you.
Fast on the demo, slow on the sale
Theme apps stack up, mobile load creeps past 3 seconds, and a slow store quietly leaks conversion — exactly when a sale sends traffic up.
The theme caps your design
You've hit the ceiling of what Liquid templates allow. Every custom interaction becomes a fight against the platform.
Big sale days take the store down
Diwali or a flash sale sends traffic up 10x and the storefront buckles. You're paying for ads that land on a spinning loader.
SEO throttled by the theme
You can't control rendering, metadata, or Core Web Vitals tightly enough to rank for the terms that matter at your scale.
Welded to one platform's roadmap
Backend, frontend, and checkout are one welded unit. You can't swap the storefront without a migration, or leave without rebuilding everything.
Three backends. We recommend the fit, not the favourite.
The storefront is the same headless Next.js build in all three cases — the backend decides who runs the engine, what checkout you get, and what the monthly bill looks like.
Shopify headless
You're on Shopify, want zero backend ops, and keep Shopify's checkout. The Storefront API works on standard plans — Plus only for deep checkout work.
Medusa.js
Open-source, MIT, self-hosted. You own the whole stack and skip platform fees — the licence is free; the running isn't. We put the real monthly number in front of you first.
Vendure
TypeScript, B2B-strong. Pick it when approval chains, organisation hierarchy, advanced pricing, or SSO is the centre of the project.
Fit check to cutover — 4–6 months.
Design, build, and CRO tracks run in parallel — that's why four engagements fit in one schedule. We've never missed a timeline.
- Weeks 1–4
Fit Check, Backend Choice, Architecture
Audit, backend decision, fixed written scope
- Weeks 3–10
UI/UX Design Track
Phone-first Figma, revision rounds — parallel with backend setup
- Months 2–5
Storefront + Backend Build
2-week sprints, weekly staging demos
- Final month
CRO + Performance + SEO Pass
344-point pass, Core Web Vitals, redirect map
- 4–6 months
Total
Zero-downtime cutover, full code handover
When you should not buy this.
Below roughly ₹2Cr/month in revenue, the full bundle is usually more than you need. A standalone headless build (₹4,00,000), or a store revamp with a ₹75,000 CRO pass, returns more at that stage than the full rebuild.
The bundle earns its ₹5,00,000 when the ceiling is measurable: mobile loads past 3 seconds on sale days, a design the theme editor can't express, or a storefront that buckles exactly when Diwali traffic arrives. The fit-check call exists to say this to your face — under the line, we'll point you to the smaller builds.
How the 4–6 months run — milestone by milestone.
Complete transparency. Eight milestones from fit check to handover, each with what we ship and what you receive. Design, build, and CRO tracks run in parallel — that's why the schedule compresses.
- Milestone 01Week 1
Fit Check — Honestly
A 30-minute call to confirm headless is right for you — before any money moves.
- Under roughly ₹2Cr/month, the full bundle is usually more than you need — we'll point you to the standalone headless build or a revamp. It earns its keep at ₹2Cr+/month, when store, design, speed and funnel all need rebuilding at once.
- If the fit is right, you get access to our client portal at portal.growwwtech.com for feedback, approvals, and progress tracking.
- We audit your current store: where the theme is capping design, speed, or SEO — with numbers, not opinions.
You'll receive
- Straight fit verdict on the call
- Client portal access
- Current-store audit notes
- Milestone 02Week 1–2
Pick the Backend
Shopify headless, Medusa.js, or Vendure — chosen against your scale and ops capacity, not the one we'd rather build.
- Shopify headless if you're already on Shopify and want zero backend ops — you keep Shopify's checkout.
- Medusa.js (MIT, self-hosted) if you want to own the whole stack and skip platform fees — with the real monthly hosting number in front of you first.
- Vendure if enterprise B2B — approval chains, organisation hierarchy, advanced pricing — is the centre of the project.
You'll receive
- Backend recommendation with reasoning
- Real monthly running-cost comparison
- Milestone 03Weeks 2–4
Architecture + Scope
We map the storefront, the API surface, the render strategy, payments, and integrations — then the scope is fixed in writing.
- Per-page render strategy: static, server-rendered, or ISR — decided by how often the content changes, not by default.
- India payments mapped in from the start: Razorpay / PhonePe / Easebuzz / Cashfree Payments, picked by response rate, with GST-correct invoicing.
- ERP integration, data migration, and complex B2B logic are scoped separately on top — named in the scope document, never discovered mid-build.
You'll receive
- Architecture map
- Fixed written scope
- Integration + migration scope (if any) priced separately
- Milestone 04Weeks 3–10, parallel with backend work
UI/UX Design Track
The custom storefront design — the same phone-first Figma engagement sold standalone at ₹1,50,000 — runs in parallel with backend setup.
- Every storefront template drawn phone-first — 90%+ of Indian D2C traffic is mobile; desktop is the adaptation.
- Structured revision rounds through the portal, with a change log per round.
- Because the designer and the engineers are one team, the files are drawn on real component constraints — the build matches the Figma.
You'll receive
- Phone-first Figma designs for the storefront
- Structured revision rounds
- Design system your team keeps
- Milestone 05Months 2–5
Build in Sprints
The Next.js storefront and the backend track run in parallel — 2-week sprints, weekly demos on a staging URL.
- You watch the store take shape on staging every week — no six-month silence, no big reveal.
- Storefront talks to the backend over GraphQL; either side can be swapped later without rebuilding the other.
- Store development — catalog, collections, shipping, GST setup — happens here, folded into the bundle instead of billed as the separate ₹50,000 engagement.
You'll receive
- Weekly staging demos
- Next.js storefront (SSR / static / ISR)
- Backend configured on your chosen platform
- Milestone 06Final month, pre-launch
CRO Pass Before Launch
The same 344-point CRO framework sold standalone at ₹75,000 — applied while the store is still on staging, when fixes are cheapest.
- Checkout, cart, product and landing checks implemented, not reported — a new storefront that repeats the old funnel leaks is wasted architecture.
- COD-RTO and UPI-first calibration built into the funnel from day one, not patched after the first bad month.
You'll receive
- CRO pass implemented on staging
- Before/after summary of what changed
- Milestone 07Final month
Performance + SEO Pass
Core Web Vitals green, metadata and schema wired, and every old URL mapped so you keep your search equity through the cutover.
- Google's bar for a good LCP is 2.5 seconds — we build to beat it. Speed comes from how it's built, not the architecture alone.
- 301 redirects mapped for every legacy URL; metadata and structured data emitted from the storefront you own.
You'll receive
- Core Web Vitals report
- Redirect map + schema wiring
- Milestone 08Month 4–6
Launch + Handover
Cut over with no downtime — rewiring the building with the lights on. Then everything is handed over.
- Zero-downtime cutover, monitored through the first sale days.
- Complete source code, the deployment project, and documentation — full ownership, no lock-in, no AMC.
- Swap the frontend or move the backend later without rebuilding everything — that's the point of going composable.
You'll receive
- Zero-downtime launch
- Full code + deployment handover
- Documentation written for your team
What we need from you. What we don't do.
No surprises post-kickoff. Here is the assumption boundary on both sides.
What we need from you
- A decision-maker on the weekly demo call — parallel tracks stall without one
- Logo and brand assets — identity creation is a separate service
- Product photography — we design and build with your real products
- Access to your current store, analytics, and Search Console for the audit and redirect map
- Catalog data, or access to wherever it lives today (Shopify, ERP, spreadsheets)
- Consolidated design feedback within 3 working days per revision round
What's not included
- ERP integration, data migration, and complex B2B logic — scoped and priced separately on top, named in the scope document before kickoff
- A self-built checkout on Shopify headless — Shopify's hosted checkout stays (brandable, deeply on Plus). Medusa.js or Vendure if you must own the flow
- Copywriting — product descriptions and page copy
- Product photography and video
- Logo and brand-identity design — that's Brand Foundations, priced separately
- Backend hosting and platform fees — servers, database, Shopify subscription, gateway charges are billed to you directly
- Performance marketing and ad management — separate retainer
One team, every rung. Buy the one your money is leaking from.
Every rung pulls more orders out of traffic you already pay for. You don't climb it in order — you start where the leak is. Here's the honest map.
| Upgrade | Price | Best when | What changes |
|---|---|---|---|
| Shopify Store | ₹50,000+ GST | You're selling in DMs or on a stock template — your first real store. | Off the DMs onto a store on our own theme — payments, shipping, GST, live in 4 weeks. |
| CRO Pass | ₹75,000+ GST | You already have traffic, but it leaks at the cart and the checkout. | 344 checks implemented on your live store — plug the ~70% cart-abandon and COD-RTO leaks. More orders from the same ad spend. |
| UI/UX Design | ₹1,50,000+ GST | The store works but looks like everyone's template — you want a custom, phone-first design. | All 15 store templates drawn phone-first for your brand, with a design system your team keeps. Design only — the build is separate. |
| Headless Next.js | ₹4,00,000+ GST | Roughly ₹50L+/month and the theme is capping your speed, design, or SEO. | A storefront you own, built to beat Google's 2.5s LCP bar — where a 0.1s speed gain is tied to +8.4% conversion. |
| Enterprise BundleYou’re here | ₹5,00,000+ GST | ₹2Cr+/month, and you want store, design, speed and funnel rebuilt together — one team. | Headless + store + UI/UX + CRO folded in — about ₹6,75,000 of work for ₹5,00,000. |
| Mobile App | ₹4,00,000+ GST | Roughly 1000+ orders/month and buyers who reorder inside 90 days. | An owned home-screen channel — reach repeat buyers by push instead of re-buying the ad. Repeat orders up, re-acquisition spend down. |
Our recommendation: plug the leak before you widen the pipe. A CRO pass earns its fee on traffic you already have; headless and an app pay off only once speed or repeat-rate is the actual ceiling. If a cheaper rung returns more for you right now, we’ll say so on the call rather than sell you the bigger number.
Asked before every headless build.
₹5,00,000. Four engagements. One storefront you own.
Single invoice via Zoho Billing. GST invoice emailed on payment. Fit check within one business day.
₹5,00,000 + GST · 4 engagements · live in 4–6 months