Dashboard Overview After logging in to your Shopify account, you will land on the Home page of the Shopify Admin Dashboard . This dashboard acts as the control…
Operator's note
Most shopifyarticles you find online are written for a US merchant on Stripe. This one is written for an Indian D2C team — where COD still drives 50–70% of orders, UPI Intent settles in seconds, RTO eats margin in Tier 2/3 lanes, and Diwali pulls a quarter's revenue into a two-week window. If a step below references a payment gateway choice, the answer isn't universal: we pick by vendor response rate, not affiliation. Razorpay, PhonePe, Easebuzz and Cashfree Payments are listed alphabetically in our docs because the right one depends on your AOV, your COD ratio, and how fast the gateway's support team replies on a Sunday at 11pm.
After logging in to your Shopify account, you will land on the Home page of the Shopify Admin Dashboard. This dashboard acts as the control center of your online store, where you can monitor performance and manage daily operations.
Below is a simple explanation of each section in the Shopify dashboard to help you navigate it confidently.
The left-side menu provides access to all important areas of your Shopify store.
The Home page is the default landing screen after login. It gives you a quick overview of your store’s current status, including:
Recent sales and orders
Website visits and traffic
Store performance insights
Important setup reminders and alerts
Shopify recommendations to improve store performance
This section helps you take quick action based on real-time store data.
The Orders section allows you to manage all customer orders, including:
New and ongoing orders
Order processing and fulfillment
Cancellations, returns, and refunds
Abandoned checkouts (customers who added products to cart but did not complete payment)
You can follow up on abandoned carts using reminders or offers to increase conversions.
The Products section is where you manage your store inventory. You can:
Add new products
Edit product details (price, description, images, variants)
Manage stock levels
Organize products using categories and collections
Keeping this section updated ensures accurate product listings and availability.
The Customers section gives you a complete view of your buyers. From here, you can:
View customer profiles
Check order and purchase history
Segment customers into groups
Use customer data for targeted marketing and offers
This helps build better customer relationships and repeat sales.
The Analytics section shows detailed reports about your store’s performance, such as:
Sales and revenue reports
Website traffic sources
Conversion rates
Customer behaviour and trends
These insights help you make data-driven decisions to grow your business.
In the Marketing section, you can create and manage marketing campaigns directly from Shopify, including promotions, ads, and automated marketing tools.
The Discounts section allows you to create and manage offers, including:
Discount codes
Automatic discounts
Usage tracking and performance review
This helps you plan better promotions and increase sales during offers and festive seasons.
The Sales Channels section shows all platforms where your products are sold. By default, it opens the Online Store channel.
From here, you can:
Customize your website
Manage additional sales channels such as Facebook, Instagram, WhatsApp, or marketplaces (if connected)
Each sales channel can be managed individually from this section.
The Apps section lets you enhance your store by installing tools from the Shopify App Store, such as:
Marketing and WhatsApp automation
Inventory and order management
Customer support and reviews
Apps help you customize Shopify as per your business requirements.
The Settings section is where you manage important store configurations, including:
Payment methods (UPI, cards, COD, etc.)
Shipping zones and delivery charges
Tax settings (GST)
Legal pages (Privacy Policy, Terms & Conditions, Refund Policy)
User and staff access permissions
Proper setup in this section ensures smooth operations and compliance with Indian eCommerce rules.
Common follow-ups
WhatsApp the support team at the link below. We reply within the hour during business hours (Mon–Fri 09:00–18:00 IST). If it's a payment-gateway or shipping issue mid-order, flag it as urgent and we move it to the top of the queue — a stuck checkout is a revenue leak, not a support ticket.
Generic Shopify docs are excellent for the global merchant. Indian ecommerce runs on different rails — UPI, COD, Shiprocket, GST invoicing, RTO mitigation by pincode — and most of that isn't in the official help centre. Our Knowledge Base is the SOP layer we wrote for our own ops team running 200+ stores; the shopify section is the part of that catalogue most relevant when you're working on what this article covers.
When the underlying tool changes — a Shopify checkout extension schema update, a payment-gateway API revision, a Shiprocket dashboard redesign, a COD app deprecation — the article changes that week, not the next quarter. If you spot something that no longer matches your screen, message us; the article gets re-recorded against the live admin within a day or two.
Visakhapatnam, Andhra Pradesh 530003, India
Mon–Fri 09:00–18:00 IST
© 2019–2026 Growww Tech (formerly Growww Digital). All rights reserved.
