Reports

Shopify Reports – Sessions by Location (Simple Overview)

The Sessions by Location report shows where your website visitors are coming from. You can view traffic based on country, state/region, or city and understand how visitor activity changes over time.

This report is useful for:

• Understanding which locations bring the most traffic
• Planning marketing campaigns by region
• Identifying high-potential cities or states

How to Open the Report

1. Log in to Shopify Admin
2. Go to Analytics → Reports
3. Select Sessions by location

Report Controls (Top Section)

At the top of the report, you can adjust:

• Date range
  (Today, Last 7 days, Last 30 days, Custom range)
• Comparison (Optional)
  Compare traffic between two time periods
• Currency
  (Example: INR ₹)

These settings help you view the correct time period and data format.

Understanding the Chart

When the report is in chart view:

• Each bar represents a location (country / state / city)
• Longer bars = more visits
• Scroll down to view additional locations

This gives a quick visual idea of where your store traffic is coming from.

Right-Side Options (Explained Simply)

The right panel controls what data you see and how it is displayed.

1. Metrics (What You Measure)

What it means:
Metrics are the numbers shown in the report.

Main metric used here:

• Sessions – Total number of visits to your store

Why this is important:

• Shows how much traffic your store receives
• Helps identify top-performing locations
• Measures the impact of ads, social media, and promotions

2. Dimensions (How Data Is Grouped)

What it means:
Dimensions decide how sessions are organised.

You can group sessions by:

• Session country
• Session region (state)
• Session city

Why this is useful:

• Start with countries for a broad view
• Drill down into states or cities for detailed insights
• Identify strong and weak regions

3. Visualization (How Data Is Shown)

What it means:
This controls the format of the report.

Commonly used options:

• Bar charts (easy comparison)
• Tables (exact numbers & sorting)

Why this helps:

• Charts are good for quick understanding
• Tables are better for analysis and reporting
• You can switch views anytime

4. Items Shown (Number of Rows)

What it means:
Controls how many locations appear in the report.

Examples:

• Top 5
• Top 10
• Top 20

Why we use this:

• Focus only on top-performing locations
• Keep reports clean and readable

5. Filters (Clean & Focused Data)

What it means:
Filters decide which sessions are included.

You can filter by:

• Date range
• Session country (include/exclude regions)
• Human vs bot sessions

Why this matters:

• Remove bot traffic
• Focus on real customer visits
• Analyse specific regions or campaigns

This gives accurate and meaningful insights.

Switching to Table View

How to Switch

• Click the table icon at the top-right of the chart area

What the Table Shows

The table view displays data in rows and columns such as:

• Session country
• Session region
• Session city
• Online store visitors
• Sessions

Sorting the Data

• Click on any column heading (example: Sessions)
• Data will sort in ascending or descending order

This helps you quickly identify:

• Highest traffic locations
• Lowest performing regions

✅ Best Practices

• Review this report weekly or monthly
• Use city/state data for local marketing campaigns
• Compare periods to measure campaign performance
• Always exclude bot traffic for accurate insights