Most Indian D2C founders say ‘our customers don’t read email.’ The data says otherwise:
Average email open rate for Indian D2C: 18-25% (higher than global average of 15-20%)
Revenue from email for well-set-up brands: 15-25% of total online revenue
Cost per conversion via email: ₹5-15 (vs ₹200-500 via paid ads)
Email ROI: ₹36 for every ₹1 spent (industry benchmark)
The problem isn’t that Indian customers don’t read email. The problem is most D2C brands only send broadcast blasts, never set up automated flows, and don’t segment their lists.
Email 3 (Day 90): Last chance + ‘Should we remove you from our list?’ (creates urgency)
Expected reactivation: 3-8% of inactive customers return
Flow 5: VIP/Loyalty (For repeat buyers)
Triggered when a customer makes 2+ purchases or spends above a threshold
Early access to new products and sales
Exclusive discounts not available to general list
Birthday/anniversary emails with personalized offers
Purpose: Retain your most valuable customers
Best Email Tools for Indian D2C
Tool
Starting Price
Shopify Integration
Best For
Klaviyo
$20/mo (free up to 250 contacts)
Native (best)
Serious D2C brands, powerful segmentation
Mailchimp
Free up to 500 contacts
Native
Beginners, simple needs
Omnisend
Free up to 250 contacts
Native
Email + SMS + WhatsApp in one tool
ConvertKit
$9/mo
Via plugin
Content-heavy brands (blogs, newsletters)
Our recommendation: Klaviyo for brands doing 500+ orders/month. Omnisend for brands wanting email + WhatsApp in one platform.
Segmentation That Matters
By purchase frequency: One-time buyers vs 2x+ buyers. Different messaging for each.
By AOV: High-spenders get premium product recommendations. Budget buyers get value deals.
By product category: Someone who bought skincare doesn’t need haircare emails (unless you cross-sell strategically).
By engagement: Active openers get more emails. Inactive subscribers get re-engagement before being cleaned out.
Need Help Setting Up Email Marketing?
At Growww Tech, we set up complete email marketing systems for Indian D2C brands — from tool selection to flow design to ongoing optimization. Let’s build your email revenue channel.
