From a 5x costlier new sale to a repeat buyer who comes back on WhatsApp.
You're already paying about 5x more to land a new customer than to resell to one who's already bought — and right now those repeat buyers only hear from you through a sale email sitting in a Promotions tab they don't open. This retainer builds five automated WhatsApp journeys — abandoned-cart recovery, order + shipping updates, COD confirmation, a post-delivery review ask, and win-back prompts — on the WhatsApp Business API, running in the app your customers already have open. ₹25,000 + GST a month, all-in, no setup fee, 3-month minimum. The platform subscription and Meta's per-message fees are billed to you directly.
From a 5x costlier new sale to a repeat buyer who comes back without you asking.
Before
You're already paying about 5x more to land a new customer than to resell to one who's already bought — and right now, those repeat buyers only hear from you through a sale email sitting in a Promotions tab they don't open.
After
Automated WhatsApp journeys — cart recovery, order status, COD confirmation, loyalty — run in the app your customers already have open all day. Per GoKwik's 2026 WhatsApp commerce report, automated journeys averaged an 11.1% CTR against 2.6% for broadcast campaigns.
Brands on GoKwik's network using WhatsApp marketing tools showed 2.25x higher median GMV growth — a network correlation, not a claim about your store specifically; brands that adopt these tools also tend to be growth-focused already, so the direction is what matters.
Source: GoKwik 2026 WhatsApp Commerce Report
One retainer. ₹25,000/month. Five flows, automated.
This page is the full proposal — scope, cadence, exclusions, terms. Read it, then start the retainer, or get it as a formal quote.
WhatsApp Commerce Automation
Retention flows on the WhatsApp Business API — automated journeys, not broadcast blasts.
- Five automated journeys — cart, order status, COD confirm, review, win-back
- COD confirmation cuts fake orders before dispatch
- Your Meta Business account, your number, your data
- Monthly performance report + flow tuning, every cycle
One invoice a month — platform + Meta message fees billed to you directly, separately
Flows live in 2–3 weeks, then ongoing
Recurring invoice via Zoho Billing. GST invoice emailed each billing cycle. Fit check within one business day.
UPI · Cards · Netbanking · EMI · Secure checkout via Zoho Billing
The Growww Guarantee: live in 2–3 weeks, or that month's free.
If the five core journeys aren't live and tested within 3 weeks of kickoff, that month's retainer fee is waived. 200+Indian D2C brands run on Growww Tech retainers — we've never missed a timeline. How it works →
The retention channel runs itself. You get the report.
Six things ₹25,000/month covers — on the WhatsApp Business API, running on your own Meta Business account.
WhatsApp Business API + platform setup
Meta Business account verified, a WhatsApp Business number registered, and AiSensy, Wati, or Interakt configured — picked by fit, not affiliation.
Abandoned-cart recovery
A journey, not a blast — triggered off your store's actual cart-abandon event, timed to land before the customer forgets what they were buying.
Order confirmation + shipping updates
Order placed, dispatched, out for delivery — automatic updates on WhatsApp instead of a tracking page nobody checks.
COD confirmation
A one-tap confirm before dispatch — cuts fake and unconfirmed COD orders before they cost you a courier run.
Post-delivery review ask + win-back prompts
One flow asks for a review after delivery; another brings a lapsed repeat buyer back with a relevant nudge, not a discount blast.
Monthly optimization + template approvals
Flow performance reviewed every cycle, copy retuned against what's converting, and new message templates submitted for Meta approval as your catalog changes.
Fit check to live flows — 2–3 weeks, then ongoing.
Meta Business verification is the slowest step outside our control — everything else moves fast once it clears.
- Before kickoff
Fit Check
30-minute call — confirms order volume and COD share
- Week 1–2
API + Platform Setup
Meta Business verification, number, and platform chosen
- Week 2–3
Flow Build + Launch
Five core journeys built, tested, and live
- 3 months
Minimum term
Stated policy — billed monthly throughout; notice-cancel after
When you should not buy this.
Below roughly 300 orders a month, don't. There isn't enough flow volume for automation to beat you replying to WhatsApp messages yourself, and the same ₹25,000/month returns more spent on the ad budget or the CRO pass that gets you to 300+ orders first.
And if COD isn't a meaningful share of your orders and your repeat rate is already strong, start with the CRO pass instead — this retainer earns its keep on COD confirmation and cart-recovery volume, not as a general marketing channel. Broadcast campaign content calendars are separate scope too — that's the marketing retainer, not this one.
How the retainer runs — milestone by milestone.
Complete transparency. Six milestones from fit check to monthly optimization, each with what we ship and what you receive.
- Milestone 01
Fit Check
A 30-minute call to confirm you have enough order volume for automation to earn back the ₹25,000 — before any invoice moves.
- Below roughly 300 orders/month, we'll usually say so on the call — replying to WhatsApp messages yourself still beats paying for automation at that volume.
- We check your COD share and repeat-purchase rate — the two numbers that decide whether this retainer or the CRO pass is the better next move.
- If the fit is right, you get access to the client portal at portal.growwwtech.com before flow build starts.
You'll receive
- Straight fit verdict on the call
- Client portal access
- Order volume + COD share reviewed
- Milestone 02Week 1–2
API + Platform Setup
Your Meta Business account gets verified, a WhatsApp Business number is registered, and we configure the platform — AiSensy, Wati, or Interakt, picked to fit your store, not our affiliation.
- Meta Business verification handled end to end — it's the slowest step outside our control, so it starts on day one.
- Platform chosen by fit: order volume, existing tools, and your budget for per-message fees decide which of AiSensy, Wati, or Interakt we recommend.
- The WhatsApp number and Meta Business account stay registered to your brand — you own the number and the data, not us.
You'll receive
- Meta Business account verified
- WhatsApp Business number live
- Platform subscription active (billed to you directly)
- Milestone 03
Flow Build
The five core journeys get built against your store's actual order and catalog data — abandoned-cart recovery, order confirmation + shipping updates, COD confirmation, a post-delivery review ask, and win-back/loyalty prompts.
- Abandoned-cart recovery triggers off the cart-abandon event straight from your store, not a manually built list.
- COD confirmation runs before dispatch — a customer taps to confirm the order is real, cutting fake and unconfirmed COD bookings before they reach your courier.
- Every message template used across the five flows is submitted for Meta approval as part of this step — approval, not just drafting.
You'll receive
- Five flows built and connected to store data
- Templates submitted for Meta approval
- Draft copy reviewed with you before go-live
- Milestone 04Week 2–3
Test + Launch
Every flow runs against real test orders before it touches a live customer — then it goes live, watched closely in week one.
- Test orders pushed through each journey end to end — cart abandon, COD confirm, delivery, review ask — checking timing and content against your actual store.
- Approved templates go live on your number; delivery and read rates checked daily for the first week.
- Anything that misfires in week one gets fixed before it reaches more than a handful of customers.
You'll receive
- All five flows live on your number
- Week-one delivery rates checked daily
- Fixes applied before scale
- Milestone 05Every cycle
Monthly Optimization
From month two, we tune flow timing and copy against what's actually converting, and send a written performance report every cycle.
- CTR, opt-outs, and conversions per flow reviewed monthly — a flow that's underperforming gets rewritten, not left running on autopilot.
- New template approvals as your catalog or offers change stay inside the ₹25,000 — not a separate line item.
- The report covers what each journey drove, so you see a retention number, not just an open rate.
You'll receive
- Monthly performance report
- Flow copy and timing tuned monthly
- New template approvals as needed
- Milestone 06
Scope & Escalation Policy
What's in, what's out, and how broadcast marketing routes elsewhere — stated once, in writing.
- Broadcast campaign content calendars are marketing-retainer scope, not this one — we'll point you to the marketing retainer if that's what you actually need.
- The platform subscription and Meta's per-message fees are billed to you directly by AiSensy/Wati/Interakt and Meta — never folded into our invoice.
- 3-month minimum, billed monthly throughout; notice-cancel after, the same policy as our other retainers.
You'll receive
- Written scope boundary
- Platform + Meta fees billed separately, in writing
- 3-month minimum stated upfront
What we need from you. What we don't do.
No surprises post-kickoff. Here is the assumption boundary on both sides.
What we need from you
- A verified (or verifiable) Meta Business account under your brand
- Access to store order and cart data so flows can trigger automatically
- A named point of contact to approve message templates and copy before launch
- Your average monthly order count and COD share, upfront, for an honest fit check
- A reply within 3 working days when a template or flow needs your sign-off
What's not included
- The platform subscription (AiSensy/Wati/Interakt) and Meta's per-message fees — billed to you directly, typically a few thousand rupees a month at moderate volume
- Broadcast campaign content calendars — that's marketing-retainer scope; see the marketing retainer for that
- Building the store or checkout itself — this retainer runs on the store you already have
- 24/7 coverage — Mon–Fri 09:00–18:00 IST, the same hours as the rest of Growww Tech
Asked before every retainer starts.
₹25,000/month. Five flows. Customers who come back.
Recurring invoice via Zoho Billing. GST invoice each cycle. Fit check within one business day.
₹25,000/month + GST · 3-month minimum · Mon–Fri IST