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Quick-commerce management for Indian brands

From missing the 10-minute basket to live, stocked, and optimized on Blinkit, Zepto and Instamart.

Your store runs, and maybe Amazon or Flipkart too. But the impulse buy and the monthly refill have moved to quick commerce, where the basket lands in 10–15 minutes. Blinkit, Zepto and Instamart are ad auctions, not just listings, so onboarding without ad management is half a launch. We run seller onboarding, catalog compliance, weekly ads and dark-store inventory coordination on all three for ₹25,000/month + GST plus 10% of ad spend, with a 3-month minimum.

Read the fee math first

₹25,000/month + GST + 10% of ad spendFirst platform live in 2–4 weeks

See the 6-milestone process

Rated 4.9 on Google200+ ecommerce brandsRecurring + 10% of ad spend · 3-month minimum

Desi Amruth storefront built by Growww Tech
Druthi Sarees storefront built by Growww Tech
Druthi Sarees

The transformation

From a store people find to a store that's stocked in the fifteen minutes they're already shopping.

Before

Your store runs, and maybe Amazon or Flipkart too — but the FMCG repeat-buy, the shampoo refill, the snack pack, the skincare top-up, has moved to Blinkit, Zepto, and Swiggy Instamart, where the average order lands in 10–15 minutes. You're not on the shelf when it happens.

After

Onboarded and live across all three platforms, with ad accounts optimized every week against contribution margin and dark-store stock coordinated with your ops team — the impulse channel, run properly instead of half set up.

Blinkit, Zepto and Instamart sell their best shelf space in a live ad auction, every day. A brand that doesn’t bid isn’t on that shelf, however good its listing is.

What’s included

Onboarding is the easy part. Staying in the auction is the retainer.

Six things ₹25,000/month + GST + 10% of ad spend runs — across Blinkit, Zepto, and Swiggy Instamart. Catalog work follows the same rules covered in our dark-store listing playbook.

  • Platform onboarding, all three

    Seller accounts, KYC, category mapping, and packaging or labeling compliance handled for Blinkit, Zepto, and Instamart — not one platform while the other two wait.

  • Catalog setup and upkeep

    Listings built and kept current against each platform's compliance rules, so a listing doesn't get pulled mid-campaign over a packaging mismatch.

  • Weekly ad optimization

    Bids, budgets, and SKU mix adjusted every week against contribution margin — quick commerce runs on live auctions, not a set-and-forget campaign.

  • Dark-store inventory coordination

    Stock levels checked against your ops team on a set cadence, so ad spend never chases a SKU that's actually out of stock in that city's dark store.

  • Monthly contribution-margin report

    What the month actually made after platform commission and ad spend — not a ROAS number that ignores what the platform took first.

  • One retainer, three platforms

    ₹25,000/month + 10% of ad spend covers Blinkit, Zepto, and Instamart together — no separate retainer per platform.

Timeline

Fit check to steady state — 3-month minimum.

Onboarding clears the paperwork gate; the ad auction is where the retainer keeps working every week after.

  1. Before kickoff

    Fit check

    30-minute call — category fit and fee math confirmed

  2. Weeks 1–3

    Platform onboarding

    Seller accounts, KYC, catalog compliance across all three

  3. 4–6 weeks

    All three live

    First platform live in 2–4 weeks; ongoing optimization from here

Minimum term

Billed monthly. After 3 months, cancel before the next billing date.

3 months

The proposal

One retainer. ₹25,000/month + 10%. Every platform, every week.

Everything is on this page: the scope, the process, what is not included and the terms. Read it, then pay and get started, or ask for the same thing as a formal quote.

Quick-Commerce Management

Recurring + ad spend · 3-month minimum

Blinkit, Zepto, and Swiggy Instamart run by one team — onboarding, catalog, and ad management in one retainer.One invoice for the retainer, a separate one for ad spend — no bundled surprises

₹25,000/month + GST + 10% of ad spend

3-month minimum, then cancel before any billing date

A monthly invoice through Zoho Billing. Your GST invoice from Grovesbox Private Limited is emailed every billing cycle. Work begins within one business day of a cleared payment. The 10% ad-management fee is billed on its own each month, against what you actually spent.

Cancel before the next billing date and billing stops. The current month is not refunded, and the months left in the 3-month minimum stay payable.

UPI · Cards · Netbanking · EMI · Secure checkout via Zoho Billing

  • Seller onboarding, KYC, and catalog compliance across Blinkit, Zepto, and Instamart
  • Ad accounts opened and optimized weekly — not set up once and left alone
  • Dark-store inventory coordinated with your ops team on a set cadence
  • Monthly report on contribution margin — after platform fees, not vanity ROAS
See how the platform fees compare before you sign

Fixed scope, in writing.

The scope and the price are written down before kickoff. On the call we check your category and the fee math against your margins. If quick commerce is the wrong channel for you, we say so there. We'd rather turn away a bad fit than bill for it. Read the terms

What clients say

“The website is excellent and much better than I even imagined.”

AshokFounder, Ashok Chakra NurseryRated 4 out of 5

Every week

What the retainer does, every week.

  • Bids, budgets and SKU mix checked against your margin, not just the platform’s ROAS.
  • Dark-store stock checked with your ops team, so ads never chase an empty shelf.
  • Listings kept inside each platform’s rules, so none is pulled mid-campaign.
  • New SKUs added once they clear compliance; weak ones paused before they burn budget.
  • Every month: a written margin report and a review call.

200+

D2C brands launched

₹385Cr+

Revenue generated

98%

Client retention

Put this to work on Blinkit, Zepto and Instamart. It starts with a 30-minute call.

Related

Services that pair well

Who you’ll talk to

The people who answer your call.

Your call goes to our own team at the Visakhapatnam office, the same people who run your seller accounts and ads every week.

Dhushyant Deepak Chand Puredla helping Tarun Sai Kotni at his desk at our Visakhapatnam office

  • Call languages

    Telugu, English, Hindi, Kannada

  • Hours

    Mon–Fri, 9:00 am–7:00 pm IST

  • Phone

    +91 98666 62226

  • Office

    1st Floor, YBR Nilayam, Dayal Nagar Colony, Vishalakshi Nagar, Visakhapatnam, Andhra Pradesh 530043, India. Open in Google Maps (opens in a new tab)

  • Other cities

    Meet in person: by appointment in Bengaluru, Hyderabad, Chennai, Mumbai, Delhi NCR, Surat

  • Call time

    You pick morning, afternoon or evening, Monday to Friday.

Meet the whole team

Straight answer

Who quick commerce is for, and when to wait.

This is for you if

  • You sell everyday or impulse products that people reorder: food, personal care, refills.
  • You can keep stock sitting in city dark stores.
  • Your total marketing budget is about ₹1L a month or more.

Not for you if

  • Slow-turn or high-ticket products: furniture, custom jewellery, made-to-order pieces. Nobody buys a ₹40,000 sofa in a 10-minute basket.
  • Stock you can’t place in dark stores, or a marketing budget under about ₹1L a month. Marketplaces and your own store return more first.
  • You want to list one platform yourself first. Our guide on how to sell on Blinkit walks you through it, free.
Not there yet: start with Marketplace ManagementNot sure which layer fits: see all servicesRead how to sell on Blinkit

Process

How the retainer runs — milestone by milestone.

Six milestones from fit check to steady-state ad management. Each one says what we ship and what you receive.

  1. Milestone 01

    Fit Check — Category, Fee Math, Honestly

    A 30-minute call to confirm quick commerce is the right channel for your category — before any invoice moves.

    • Slow-turn or high-AOV categories — furniture, custom jewellery, made-to-order pieces — don't fit an impulse channel; we'll say so on the call.
    • We walk the Blinkit, Zepto, and Instamart fee structures against your product margins — read the fee comparison first, then we confirm it against your numbers.
    • The platforms expect a meaningful monthly ad commitment — we'll tell you the current numbers for your category on the call, not print a figure that's stale by next quarter.

    You’ll receive

    • Straight fit verdict on the call
    • Fee math worked against your actual margins
    • Platform shortlist confirmed — Blinkit, Zepto, Instamart, plus Flipkart Minutes or BigBasket if they fit

  2. Milestone 02 · Weeks 1–3

    Platform Onboarding

    Seller accounts, KYC, and catalog compliance cleared across Blinkit, Zepto, and Instamart — the paperwork gate before a single ad can run.

    • Seller accounts opened, KYC documents filed, and category mapping done on each platform — each runs its own separate approval queue.
    • Packaging and labeling brought in line with each platform's compliance rules — the single most common reason a listing gets rejected or pulled.
    • Catalog uploaded and checked against live competitor listings for pricing and image compliance before launch.

    You’ll receive

    • Seller accounts approved on each platform
    • Catalog live and compliance-checked
    • KYC and category mapping signed off

  3. Milestone 03 · Weeks 3–5

    First Campaigns

    Ad accounts opened and the first campaign structure launched on whichever platform clears onboarding first.

    • Ad accounts set up on Blinkit, Zepto, and Instamart as each platform's onboarding clears.
    • Launch campaigns built around your top SKUs — the ones with enough stock depth to sustain paid traffic without running out mid-campaign.
    • First week's spend capped and watched daily while bids get calibrated against your category's live auction.

    You’ll receive

    • Ad accounts live on each cleared platform
    • Launch campaigns running
    • First performance read against spend

  4. Milestone 04 · Month 2+

    Steady-State Operations

    From here, weekly ad optimization and dark-store inventory coordination become the retainer's ongoing work.

    • Bids, budgets, and SKU mix adjusted every week against contribution margin, not just the ROAS number the platform dashboard shows.
    • Dark-store stock levels checked against your ops team weekly — a campaign spending against an out-of-stock SKU is money gone for nothing.
    • New SKUs added to the ad mix once they clear catalog compliance; underperforming SKUs paused before they burn budget.

    You’ll receive

    • Weekly optimization log
    • Stock-coordination notes with your ops team
    • Updated SKU mix, monthly

  5. Milestone 05 · Every cycle

    Monthly Review & Reporting

    A written report and a review call every month — spend, sales, and what it actually made you after platform fees.

    • Report covers spend, orders, and contribution margin per platform — after commission and logistics fees, not before.
    • The 10% ad-spend fee for the month is itemized against actual spend and invoiced separately from the ₹25,000 retainer.
    • Scope changes — a new platform, a new city, a new category — get named and priced on this call, never folded in silently.

    You’ll receive

    • Monthly written report
    • Monthly review call
    • Itemized ad-spend invoice

  6. Milestone 06

    Scope + Escalation Policy

    What's in, what's out, and how anything bigger than the retainer gets routed — stated once, in writing.

    • Ad spend itself, inventory financing, and logistics into dark stores stay yours — we coordinate, we don't pay or ship.
    • Your primary store and marketplace listings on Amazon, Flipkart, and Meesho stay a separate engagement — Marketplace Management, not this retainer.
    • 3-month minimum, billed monthly. After that, cancel before the next billing date and billing stops.

    You’ll receive

    • Written scope boundary
    • Escalation routing documented
    • 3-month minimum confirmed upfront

Scope boundaries

What we need from you. What we don't do.

No surprises after kickoff. Here is what each side brings, in writing.

What we need from you

  • Seller KYC documents — GST, PAN, business registration, and bank details — for each platform
  • A named point of contact for the monthly review call
  • Product images and packaging that already meet basic compliance, or a plan to fix what doesn't
  • Weekly dark-store stock updates from your ops team
  • An approved monthly ad budget upfront — we don't spend beyond what you've sanctioned

What’s not included

  • The ad spend itself — paid to Blinkit, Zepto, and Instamart directly, never routed through us
  • Inventory or stock financing — you own the stock; we coordinate against it
  • Logistics into dark stores — you ship; we coordinate the schedule with your ops team
  • Your primary store or marketplace listings (Amazon, Flipkart, Meesho) — separate engagements, see Marketplace Management

FAQ

Asked before every retainer starts.

Blinkit, Zepto, and Swiggy Instamart, by default — the three platforms most Indian D2C brands need for quick commerce. Flipkart Minutes and BigBasket get added to the mix when your category fits them; we confirm which on the fit-check call.

₹25,000/month is the flat retainer for onboarding, catalog, and ad management. On top, we charge 10% of whatever you actually spend on ads that month. Spend ₹2,00,000 on Blinkit and Zepto ads in a month: the retainer stays ₹25,000, and the ad-management fee is ₹20,000 — 10% of ₹2,00,000 — invoiced separately, itemized against the actual spend.

No. The ₹25,000 + 10% is our fee for running the account. Ad spend is paid to Blinkit, Zepto, and Instamart directly — through your own ad account on each platform, never routed through us.

You do — always. Every seller account, KYC filing, and ad account is opened in your business's name on your documents. We operate them day-to-day; you own them, and you keep full access and control.

Contribution margin after platform fees — not ROAS on its own. A campaign can show a healthy ROAS and still lose money once Blinkit's or Zepto's commission and logistics fees come out. The monthly report shows what the month actually made, after those fees.

Onboarding and catalog approval alone take 2–4 weeks per platform before a single ad can run. Three months is roughly the shortest window where the ad accounts have enough data to actually optimize against — bill month-to-month before that and you're paying for setup, not results.

If you sell slow-turn or high-AOV categories — furniture, custom jewellery, made-to-order pieces — quick commerce is the wrong channel; it's built for impulse and repeat-purchase FMCG. Same answer if you can't keep stock sitting in city dark stores, or your total marketing budget is under roughly ₹1L/month — marketplace and your own store return more first at that budget.

Marketplace Management runs Amazon, Flipkart, and Meesho — searched listings, days-long delivery, a different buying behaviour. Quick commerce is impulse and repeat-purchase, 10–15 minute delivery, and the platforms run as live ad auctions that need weekly bid management, not a set-and-forget listing. Most brands run both; they're separate retainers because the day-to-day work is genuinely different.

Seller KYC documents, product images and packaging that already clear each platform's compliance rules — or a plan to fix what doesn't — an approved monthly ad budget upfront, and weekly stock updates from your ops team so campaigns aren't pointed at an empty dark-store shelf.

It varies by category and city, and the platforms update their expectations often enough that a number printed here would be stale within a quarter. We'll tell you the current numbers for your category on the fit-check call, before anything is signed.
Start the retainer

₹25,000/month + 10%. Every platform, every week.

Start with a 30-minute call. We work the fee math against your margins before anything is signed. Ad spend goes from you to each platform, never through us.

Calls Monday to Friday, in Telugu, English, Hindi or Kannada.

₹25,000/month + GST + 10% of ad spend · 3-month minimum