From missing the 10-minute basket to live, stocked, and optimized on Blinkit, Zepto and Instamart.
Your store runs, and maybe Amazon or Flipkart too — but the impulse buy and the FMCG repeat order have moved to quick commerce, where the basket lands in 10–15 minutes. Blinkit, Zepto, and Swiggy Instamart are ad-auction platforms, not just listings — onboarding without ad management is half a launch. ₹25,000 + GST/month plus 10% of ad spend runs seller onboarding, catalog compliance, weekly ad optimization, and dark-store inventory coordination across all three. 3-month minimum.
From a store people find to a store that's stocked in the fifteen minutes they're already shopping.
Before
Your store runs, and maybe Amazon or Flipkart too — but the FMCG repeat-buy, the shampoo refill, the snack pack, the skincare top-up, has moved to Blinkit, Zepto, and Swiggy Instamart, where the average order lands in 10–15 minutes. You're not on the shelf when it happens.
After
Onboarded and live across all three platforms, with ad accounts optimized every week against contribution margin and dark-store stock coordinated with your ops team — the impulse channel, run properly instead of half set up.
Industry projections put quick-commerce advertising across the major platforms at roughly ₹4,900Cr in 2026 — that's a real ad auction, whether or not a brand shows up to manage it.
Source: industry projections, 2026
One retainer. ₹25,000/month + 10%. Every platform, every week.
This page is the full proposal — scope, cadence, exclusions, terms. Read it, then start the retainer, or get it as a formal quote.
Quick-Commerce Management
Blinkit, Zepto, and Swiggy Instamart run by one team — onboarding, catalog, and ad management in one retainer.
- Seller onboarding, KYC, and catalog compliance across Blinkit, Zepto, and Instamart
- Ad accounts opened and optimized weekly — not set up once and left alone
- Dark-store inventory coordinated with your ops team on a set cadence
- Monthly report on contribution margin — after platform fees, not vanity ROAS
One invoice for the retainer, a separate one for ad spend — no bundled surprises
3-month minimum, then cancel with notice
Recurring invoice via Zoho Billing for the ₹25,000 retainer. The 10% ad-spend fee is billed monthly against actual spend, invoiced separately. GST invoice each cycle. Fit check within one business day.
UPI · Cards · Netbanking · EMI · Secure checkout via Zoho Billing
The Growww Guarantee: wrong-fit onboarding, we fix it free.
If the fit-check call misjudges the category — a platform we shouldn't have onboarded, a listing that never should've gone live — we re-scope it at no extra retainer cost. 200+Indian D2C brands run through Growww Tech; we'd rather turn away a bad fit on the call than bill for it. How it works →
Onboarding is the easy part. Staying in the auction is the retainer.
Six things ₹25,000/month + 10% of ad spend runs — across Blinkit, Zepto, and Swiggy Instamart. Catalog work follows the same rules covered in our dark-store listing playbook.
Platform onboarding, all three
Seller accounts, KYC, category mapping, and packaging or labeling compliance handled for Blinkit, Zepto, and Instamart — not one platform while the other two wait.
Catalog setup and upkeep
Listings built and kept current against each platform's compliance rules, so a listing doesn't get pulled mid-campaign over a packaging mismatch.
Weekly ad optimization
Bids, budgets, and SKU mix adjusted every week against contribution margin — quick commerce runs on live auctions, not a set-and-forget campaign.
Dark-store inventory coordination
Stock levels checked against your ops team on a set cadence, so ad spend never chases a SKU that's actually out of stock in that city's dark store.
Monthly contribution-margin report
What the month actually made after platform commission and ad spend — not a ROAS number that ignores what the platform took first.
One retainer, three platforms
₹25,000/month + 10% of ad spend covers Blinkit, Zepto, and Instamart together — no separate retainer per platform.
Fit check to steady state — 3-month minimum.
Onboarding clears the paperwork gate; the ad auction is where the retainer keeps working every week after.
- Before kickoff
Fit Check
30-minute call — category fit and fee math confirmed
- Weeks 1–3
Platform Onboarding
Seller accounts, KYC, catalog compliance across all three
- 4–6 weeks
All Three Live
First platform live in 2–4 weeks; ongoing optimization from here
- 3 months
Minimum term
Stated policy — billed monthly throughout; notice-cancel after
When you should not buy this.
Slow-turn or high-AOV categories — furniture, custom jewellery, made-to-order pieces — don't belong on quick commerce. It's an impulse and repeat-purchase channel; a ₹40,000 sofa doesn't get bought on a 10-minute basket.
And if you can't keep stock sitting in city dark stores, or your total marketing budget is under roughly ₹1L/month, marketplace and your own store return more first — quick commerce needs inventory pre-positioned in the platforms' warehouses, not shipped on demand.
How the retainer runs — milestone by milestone.
Complete transparency. Six milestones from fit check to steady-state ad management, each with what we ship and what you receive.
- Milestone 01
Fit Check — Category, Fee Math, Honestly
A 30-minute call to confirm quick commerce is the right channel for your category — before any invoice moves.
- Slow-turn or high-AOV categories — furniture, custom jewellery, made-to-order pieces — don't fit an impulse channel; we'll say so on the call.
- We walk the Blinkit, Zepto, and Instamart fee structures against your product margins — read the fee comparison first, then we confirm it against your numbers.
- The platforms expect a meaningful monthly ad commitment — we'll tell you the current numbers for your category on the call, not print a figure that's stale by next quarter.
You'll receive
- Straight fit verdict on the call
- Fee math worked against your actual margins
- Platform shortlist confirmed — Blinkit, Zepto, Instamart, plus Flipkart Minutes or BigBasket if they fit
- Milestone 02Weeks 1–3
Platform Onboarding
Seller accounts, KYC, and catalog compliance cleared across Blinkit, Zepto, and Instamart — the paperwork gate before a single ad can run.
- Seller accounts opened, KYC documents filed, and category mapping done on each platform — each runs its own separate approval queue.
- Packaging and labeling brought in line with each platform's compliance rules — the single most common reason a listing gets rejected or pulled.
- Catalog uploaded and checked against live competitor listings for pricing and image compliance before launch.
You'll receive
- Seller accounts approved on each platform
- Catalog live and compliance-checked
- KYC and category mapping signed off
- Milestone 03Weeks 3–5
First Campaigns
Ad accounts opened and the first campaign structure launched on whichever platform clears onboarding first.
- Ad accounts set up on Blinkit, Zepto, and Instamart as each platform's onboarding clears.
- Launch campaigns built around your top SKUs — the ones with enough stock depth to sustain paid traffic without running out mid-campaign.
- First week's spend capped and watched daily while bids get calibrated against your category's live auction.
You'll receive
- Ad accounts live on each cleared platform
- Launch campaigns running
- First performance read against spend
- Milestone 04Month 2+
Steady-State Operations
From here, weekly ad optimization and dark-store inventory coordination become the retainer's ongoing work.
- Bids, budgets, and SKU mix adjusted every week against contribution margin, not just the ROAS number the platform dashboard shows.
- Dark-store stock levels checked against your ops team weekly — a campaign spending against an out-of-stock SKU is money gone for nothing.
- New SKUs added to the ad mix once they clear catalog compliance; underperforming SKUs paused before they burn budget.
You'll receive
- Weekly optimization log
- Stock-coordination notes with your ops team
- Updated SKU mix, monthly
- Milestone 05Every cycle
Monthly Review & Reporting
A written report and a review call every month — spend, sales, and what it actually made you after platform fees.
- Report covers spend, orders, and contribution margin per platform — after commission and logistics fees, not before.
- The 10% ad-spend fee for the month is itemized against actual spend and invoiced separately from the ₹25,000 retainer.
- Scope changes — a new platform, a new city, a new category — get named and priced on this call, never folded in silently.
You'll receive
- Monthly written report
- Monthly review call
- Itemized ad-spend invoice
- Milestone 06
Scope + Escalation Policy
What's in, what's out, and how anything bigger than the retainer gets routed — stated once, in writing.
- Ad spend itself, inventory financing, and logistics into dark stores stay yours — we coordinate, we don't pay or ship.
- Your primary store and marketplace listings on Amazon, Flipkart, and Meesho stay a separate engagement — Marketplace Management, not this retainer.
- 3-month minimum commitment, billed monthly throughout; notice-cancel after.
You'll receive
- Written scope boundary
- Escalation routing documented
- 3-month minimum confirmed upfront
What we need from you. What we don't do.
No surprises post-kickoff. Here is the assumption boundary on both sides.
What we need from you
- Seller KYC documents — GST, PAN, business registration, and bank details — for each platform
- A named point of contact for the monthly review call
- Product images and packaging that already meet basic compliance, or a plan to fix what doesn't
- Weekly dark-store stock updates from your ops team
- An approved monthly ad budget upfront — we don't spend beyond what you've sanctioned
What's not included
- The ad spend itself — paid to Blinkit, Zepto, and Instamart directly, never routed through us
- Inventory or stock financing — you own the stock; we coordinate against it
- Logistics into dark stores — you ship; we coordinate the schedule with your ops team
- Your primary store or marketplace listings (Amazon, Flipkart, Meesho) — separate engagements, see Marketplace Management
Asked before every retainer starts.
₹25,000/month + 10%. Every platform, every week.
Recurring invoice via Zoho Billing for the retainer. The 10% ad-spend fee is invoiced separately each cycle. Fit check within one business day.
₹25,000/month + GST + 10% of ad spend · 3-month minimum