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ONDC Seller Onboarding

From one storefront to every buyer app on ONDC.

ONDC — the Open Network for Digital Commerce — is India's open e-commerce network, backed by the Department for Promotion of Industry and Internal Trade. One seller-side setup lets your catalog show up across the buyer apps connected to it, instead of building a separate integration for every marketplace. This engagement is that setup: SNP account and KYC, catalog mapped to ONDC's schema, a tested integration, and a go-live checklist. ₹25,000 + GST one-time, 2–3 weeks.

4.9 Google rating200+ Indian D2C brandsFixed price · one-time setup
The transformation

From one storefront to every buyer app on ONDC.

Before

Selling only through your own store, or store plus one or two marketplaces — invisible to any buyer shopping through an ONDC-connected app.

After

Your existing catalog mapped, tested, and live across ONDC buyer apps — one more distribution channel, no new storefront to build or maintain.

We don't have an ONDC-specific number to quote yet — this is a new engagement. What we do have: 200+ Indian D2C brands and ₹385Cr+ in revenue moved through stores we've built and run. Same team, same standard, one more channel.

The proposal

This page is the full proposal — scope, process, exclusions, terms. Read it, then book a call — we'll confirm the fit and send the secure payment link.

One-time setup · 2–3 weeks

ONDC Seller Onboarding

Your existing catalog connected to ONDC — no new storefront, no replatforming. The same products you already sell, one more place buyers can find them.

  • Catalog mapped and live across ONDC buyer apps
  • SNP account, KYC, and compliance check handled
  • Real test orders proven before go-live
  • One-time fee — no bundled AMC, no lock-in

Want ongoing catalog and order management once you're live? That's an optional ₹10,000/month add-on, quoted after go-live — never bundled in without asking.

One-time setup fee — ongoing catalog management is a separate, optional add-on

25,000+ GST

Live in 2–3 weeks

We confirm your catalog is ready on a short call first, then send the secure Zoho Billing link. GST invoice on payment.

We'll confirm the fit on the call, then send the payment link

The Growww Guarantee: On time, or it's on us.

Fixed written scope before kickoff — the ₹10,000/month retainer is optional and never bundled in without your sign-off. 200+ brands trust us with decisions like this. How it works →

200+
D2C Brands Launched
₹385Cr+
Revenue Generated
4.5x
Avg ROI
98%
Client Retention
What's included

Your catalog stays the same. The network gets wider.

Six things the ₹25,000 ships — on the catalog you already run, without touching your existing storefront.

  • Seller Network Participant (SNP) account + KYC

    Your business registered as a Seller Network Participant on ONDC, with KYC completed — the same paperwork gate every ONDC seller clears once.

  • Catalog mapped to ONDC's schema

    Your existing product catalog — categories, attributes, pricing, inventory — mapped to ONDC's catalog schema. We work from what you already sell, not a rebuild.

  • Integration + test orders

    The integration wired and proven with real test orders placed through a connected buyer app, before anything goes live to real customers.

  • Go-live checklist + visibility confirmation

    A checklist run before cutover, then confirmation that your catalog is actually discoverable and orderable on a live ONDC buyer app.

  • Packaging + labelling compliance check

    ONDC has its own listing compliance requirements, much like any marketplace onboarding — we check your packaging and labels against them before go-live.

  • One more channel, no new storefront

    This connects the catalog you already run — it doesn't build a new store. Your existing store stays exactly as it is.

Timeline

Fit check to go-live — 2–3 weeks.

A catalog-mapping engagement on a network you don't have to build — one of the shortest engagements we run.

  • Fit Check + SNP Account/KYC

    Catalog readiness review, SNP registration, KYC

    Week 1
  • Catalog Build + Integration

    Schema mapping, test orders through a buyer app

    Week 2
  • Go-Live + Visibility Check

    Checklist run, buyer-app visibility confirmed

    Week 2–3
  • Total

    Catalog live and discoverable on ONDC

    2–3 weeks
Straight answer

When you should not buy this.

If your product catalog isn't stable yet — SKUs or pricing still changing weekly — or you can't yet fulfil orders from a second sales channel without operational strain, don't. ONDC onboarding will just add another channel to manage badly. Get catalog and fulfilment stable on your primary channel first; ONDC will still be there when you're ready.

And this engagement connects your catalog — it doesn't fix the delivery side. If failed deliveries and RTO are the real bottleneck, sort that first.

Process

How the 2–3 weeks run — milestone by milestone.

Complete transparency. Six milestones from fit check to go-live, each with what we ship and what you receive.

  • Milestone 01Before kickoff

    Fit Check + Catalog Readiness Review

    A short call to confirm ONDC is worth setting up right now — before any invoice goes out.

    • We check the one thing that decides everything else: is your catalog stable, or are SKUs and pricing still moving weekly? Unstable catalogs make onboarding a moving target.
    • We also check you can fulfil orders from a second sales channel without strain — ONDC adds a channel, it doesn't add fulfilment capacity.
    • A first pass on your packaging and labels against ONDC's listing compliance requirements, so surprises show up here, not at go-live.

    You'll receive

    • Straight fit verdict on the call
    • Catalog readiness notes
    • Packaging/labelling compliance first pass
  • Milestone 02Week 1

    SNP Account + KYC

    Your business registered as a Seller Network Participant on ONDC, with KYC cleared — the paperwork gate every ONDC seller goes through once.

    • SNP account created and linked to your business's GST and KYC documents.
    • This runs in parallel with catalog mapping wherever the network allows it, so it doesn't add its own week to the timeline.

    You'll receive

    • SNP account live
    • KYC cleared
  • Milestone 03Week 1–2

    Catalog Build + Schema Mapping

    Your existing product catalog — categories, attributes, pricing, inventory — mapped to ONDC's catalog schema.

    • We work from the catalog you already run. This is a mapping exercise, not a rebuild — your product data, reshaped to fit ONDC's schema.
    • Pricing and inventory fields wired so what's in stock on your store is what shows as in stock on ONDC.

    You'll receive

    • Catalog mapped to ONDC schema
    • Pricing + inventory fields wired
  • Milestone 04Week 2

    Integration + Test Orders

    The integration wired and proven with real test orders placed through a connected buyer app — before anything goes live to real customers.

    • Test orders run end to end: discovery, order placement, and confirmation through an actual ONDC buyer app.
    • Any mismatch between your catalog data and what the buyer app displays gets fixed here, not after launch.

    You'll receive

    • Integration tested end to end
    • Test orders confirmed through a buyer app
  • Milestone 05Week 2–3

    Go-Live + Buyer-App Visibility Check

    A checklist run before cutover, then confirmation that your catalog is actually discoverable and orderable on a live ONDC buyer app.

    • Go-live checklist covers catalog completeness, pricing accuracy, and the compliance check from the fit-check stage.
    • We confirm visibility ourselves on a connected buyer app — not just that the integration reports success.

    You'll receive

    • Go-live checklist cleared
    • Buyer-app visibility confirmed
  • Milestone 06

    Out-of-Scope Policy

    Any request beyond the fixed written scope is out-of-scope work — handled transparently, never silently billed.

    • Ongoing catalog and order management is a separate, optional ₹10,000/month retainer — quoted after go-live, never bundled in without your sign-off.
    • Logistics and fulfilment stay with your existing shipping setup — this engagement connects your catalog, it doesn't run your deliveries.
    • Smaller extras are tracked in the Growww Tech client portal and billed only with your approval.

    You'll receive

    • Transparent time tracking via portal
    • Prior intimation before any additional billing
Scope boundaries

What we need from you. What we don't do.

No surprises post-kickoff. Here is the assumption boundary on both sides.

What we need from you

  • A stable product catalog — SKUs and pricing not still changing weekly
  • Export access to your current catalog (categories, attributes, pricing, inventory)
  • GST and business KYC documents for the SNP registration
  • Confirmation you can fulfil orders from a second sales channel without strain
  • Packaging and labels ready for a compliance check, or the will to adjust them
  • A decision-maker available for the go-live sign-off

What's not included

  • The ₹10,000/month catalog & order management retainer — separate, optional, quoted after go-live
  • A new storefront — this connects your existing catalog, it doesn't build one
  • Logistics and fulfilment — that stays with your existing shipping and warehouse setup
  • ERP or inventory system setup — scoped and priced separately
  • Copywriting and product photography for new listings — bring your existing product content
FAQ

Asked before every ONDC onboarding.

ONDC — the Open Network for Digital Commerce — is India's open e-commerce network, backed by the Department for Promotion of Industry and Internal Trade. Instead of building a separate integration for every marketplace, one seller-side setup lets your catalog show up across the buyer apps connected to the network. One wire into a shared network, instead of a different wire for every app.

Start onboarding

25,000. 2–3 weeks. Live across ONDC.

Book the short fit check — if your catalog isn't ready yet, we'll say so on the call.