| Feature | WhatsApp Business App | WhatsApp Business API |
|---|---|---|
| Cost | Free | ₹3K-15K/month (via BSP) |
| Broadcast limit | 256 contacts per list | Unlimited (to opted-in users) |
| Multiple agents | 1 phone only | Multiple agents on same number |
| Automation | Basic auto-replies | Full chatbot flows, triggers, sequences |
| Shopify integration | Manual (copy-paste orders) | Automated (order notifications, tracking) |
| Analytics | Basic (message read/delivered) | Detailed (open rate, CTR, conversion) |
| Green tick verification | Not available | Available (after Meta verification) |
| Rich messages | Text + images only | Buttons, carousels, payment links, catalogs |
Stay on WhatsApp Business App if:
Upgrade to WhatsApp Business API when:
| Provider | Starting Price | Shopify Integration | Strengths |
|---|---|---|---|
| Interakt | ₹3,500/mo | Native | Best for D2C, good automation, Indian company |
| Wati | ₹4,000/mo | Native | Easy to use, team inbox, good templates |
| Zoko | ₹3,000/mo | Native | WhatsApp commerce (sell directly in chat) |
| AiSensy | ₹2,500/mo | Via API | Budget option, basic but functional |
| Gallabox | ₹3,000/mo | Native | Indian company, good support |
WhatsApp charges per conversation (24-hour window):
| Conversation Type | India Rate (per conversation) |
|---|---|
| Marketing (broadcasts, promotions) | ₹0.77 |
| Utility (order updates, shipping) | ₹0.33 |
| Authentication (OTP, verification) | ₹0.33 |
| Service (customer-initiated) | Free |
Example cost for a D2C brand sending 2,000 marketing broadcasts + 1,000 utility messages/month: ₹1,540 + ₹330 = ₹1,870 in WhatsApp fees, plus BSP platform fee.
At Growww Tech, we implement WhatsApp Business API for D2C brands — from provider selection to flow automation to broadcast strategy. Let’s automate your WhatsApp.
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