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344 points · 8 page types · Free

The CRO checklist built for Indian D2C.

Most CRO checklists are written for a Shopify store in Ohio. This one has 344 build-ready points across 8 page types — home, category, product, landing, cart, checkout, thank-you and general — with UPI and COD flows, a dedicated RTO-reduction track, WhatsApp commerce, and dev-ready acceptance criteria for every point.

Send your store URL, get the guide

What's inside

8 page types, 344 points, zero filler.

Every point below is checked against the actual guide behind the form — this is the table of contents, not the whole thing.

General

53 checks

  • Ensure main pages load within 5 seconds
  • Add a CTA to every page including error and empty states

Home page

24 checks

  • Promote site-wide offers at the top
  • Design professionally and create a positive first impression

Category page

30 checks

  • Add a sort dropdown to category pages
  • Move the sort control to the top-right above the product grid

Product page

79 checks

  • Add a sticky mini product bar that reacts to scroll direction
  • Add a way for shoppers to ask a question from the product page

Landing page

69 checks

  • Route the buy button straight to checkout, skipping the cart page
  • Add a sticky product bar that reappears on scroll-up

Cart page

28 checks

  • Split the cart into distinct item, summary, and CTA zones
  • Add a genuine stock-hold countdown to the cart

Checkout page

50 checks

  • Offer guest checkout without account creation
  • Show progress bar through checkout steps

Thank you page

11 checks

  • Thank customers and confirm purchase success
  • Summarize the order on thank you page

Get the guide

Send your store URL. Get all 344 points.

Full build details, Shopify-specific implementation notes and dev-ready acceptance criteria for every point — sent as a private link, not a PDF wall.

We reply within one business day. No newsletter, no drip campaign — one reply from the team that would do the work.

Beyond the checklist

Want us to build it, not just hand you the list?

We run this exact checklist as a paid audit-plus-implementation engagement for Shopify stores — scoped and priced, no AMC.

See full pricing

FAQ

The questions founders ask before sending their URL.

Build details for every conversion lever across 8 page types — home, category, product, landing, cart, checkout, thank-you and general/sitewide. Each point has what to build, the key implementation details, a Shopify-specific note where the platform changes the approach, and a done-when line your QA or dev can check against. Not '40 generic tips' — a build spec.

Beyond the checklist

Want the full audit, not just the list?

30-minute call. We walk your store against this checklist live and tell you the three fixes with the biggest revenue impact — flat price, no AMC.

See full pricing