The CRO checklist built for Indian D2C.

Build details for every conversion lever across 8 page types — home, category, product, landing, cart, checkout, thank-you and general/sitewide. Each point has what to build, the key implementation details, a Shopify-specific note where the platform changes the approach, and a done-when line your QA or dev can check against. Not '40 generic tips' — a build spec.

Most 'CRO checklists' online are 30-40 generic points written by CRO-cosmeticians for a US Shopify store — swap the currency symbol and ship. This one runs UPI and COD as first-class flows, has a dedicated RTO-reduction track, treats WhatsApp as a checkout and post-purchase channel instead of an afterthought, and every point ships with acceptance criteria, not just advice.

No — read it yourself first. Each point states what to build and how you'll know it's done, in plain language. When you're ready to hand it to a developer, the "What to build" and "Done when" lines are written to drop straight into a ticket.

You get a private link to the full 344-point guide immediately — no waiting on a human. Our team also looks at the store URL before any call, so if you book a strategy call afterwards, we walk in already knowing your setup instead of asking you to screen-share the basics.

Yes — ₹0. We ask for your name, email and store URL so we can send the guide link and, only if you want it, follow up with a strategy call. No credit card, no trial that silently converts, no invoice for the checklist itself.

Both — your choice. Everything here is written so you or your existing developer can implement it without us. If you'd rather hand it off, our conversion rate optimisation service runs this exact checklist as a scoped, priced engagement.