If you’re not already on Flipkart, here’s how to get started:
Visit seller.flipkart.com and click ‘Start Selling’
Documents needed: GST registration, PAN card, bank account details, product catalog
Verification: 2-5 business days for account approval
Listing: Upload products with images, descriptions, pricing. Flipkart provides a catalog upload tool.
First order: Once approved, your products are live. Flipkart’s algorithm takes 2-4 weeks to stabilize your listing visibility.
Flipkart Fee Structure (Updated November 2026)
Fee Component
Rate
Notes
Commission
5-25%
Varies by category (fashion 10-20%, electronics 5-12%, beauty 12-18%)
Shipping fee
₹30-100
Based on weight, distance, and delivery speed
Collection fee
2%
On all orders (payment processing)
Fixed fee
₹10-30
Per order (varies by selling price tier)
Cancellation fee
₹25-50
If you cancel a confirmed order
Late dispatch fee
₹25
If order not dispatched within SLA
November revision impact: Commission rates increased by 1-2% across fashion and beauty categories. Shipping fees restructured to incentivize heavier items. Net effect: 2-3% higher total fees for most D2C sellers.
Flipkart vs Amazon for D2C Sellers
Factor
Flipkart
Amazon India
Monthly active shoppers
200M+
150M+
Commission (fashion)
10-20%
12-22%
Fulfillment option
Flipkart Assured (3PL)
FBA (Amazon warehouses)
Payment cycle
T+7 (weekly)
T+7 (weekly)
Customer demographic
Tier 2-3 cities, price-sensitive
Tier 1 cities, premium segment
Advertising platform
Flipkart Ads
Amazon PPC (more mature)
Returns policy
15-30 days
15-30 days
Best for
Volume, mass market
Premium, higher AOV
Flipkart Ads: Getting Started
Product Listing Ads (PLA): Your product appears in search results and category pages. CPC: ₹3-10.
Brand Ads: Banner placement on category pages. Higher cost, better for brand awareness.
Start with PLA: Budget ₹200-500/day. Target your top 5-10 products.
Measure ACoS: Keep advertising cost under your commission rate. If commission is 15%, ACoS should be under 15%.
Tips for Flipkart Success
Flipkart Assured matters — Products with Flipkart Assured badge convert 30-40% better. Use Flipkart’s fulfillment network if possible.
Big Billion Days prep — Plan inventory 3 months ahead for BBD. Apply for participation early. BBD can drive 40-60% of annual marketplace revenue.
Pricing strategy — Flipkart’s customer base is more price-sensitive than Amazon’s. Competitive pricing is critical.
Catalog quality — 5+ images per product, detailed specifications, accurate size charts. Flipkart penalizes poor listings with lower visibility.
Respond to negative reviews — Quick, helpful responses to negative reviews improve your seller rating.
