
The inventory paradox: Overstock and your cash is stuck in unsold products. Understock and you lose sales to “Out of Stock” pages. For Indian D2C brands with tight working capital, getting inventory right is the difference between growth and cash crunch.
At this stage, a simple Google Sheet works. Track: SKU, current stock, reorder point (when to order more), lead time (how long your manufacturer takes), and weekly sales velocity.
Reorder formula: Reorder when stock = (daily sales × lead time in days) + safety stock (7 days worth).
Shopify’s built-in inventory tracking handles basics. Add Stocky (free on Shopify plans) for purchase orders and demand forecasting. This stage covers most growing D2C brands.
When you’re managing 100+ SKUs across multiple warehouses and channels:
| Tool | Best For | Monthly Cost | Key Feature |
|---|---|---|---|
| Zoho Inventory | Multi-channel + manufacturing | ₹3,000-8,000 | Integrates with Zoho Books |
| Unicommerce | Marketplace + D2C brands | ₹5,000-15,000 | India-focused, all marketplace integrations |
| Increff | Fashion/apparel brands | Custom pricing | AI-based demand prediction |
| Vinculum | Enterprise D2C | ₹10,000+ | Full OMS + WMS |
At Growww Tech, we help Indian D2C brands set up inventory management systems, multi-channel syncing, and fulfillment workflows. Let’s optimize your operations.
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