Quick commerce (10-30 minute delivery) hit $5.5 billion in GMV in India in 2025. Blinkit (Zomato), Zepto, and Swiggy Instamart are the big three. For D2C FMCG, food, and personal care brands, this is a distribution channel you can’t ignore.
But the costs and requirements are very different from Amazon or Flipkart. Here’s what you need to know.
| Fee Component | Blinkit | Zepto | Swiggy Instamart |
|---|---|---|---|
| Commission | 15-25% | 15-22% | 15-25% |
| Logistics/delivery fee | Included in commission | Included | Included |
| Payment processing | 1.5-2% | 1.5-2% | 1.5-2% |
| Marketing/visibility fee | 5-15% (optional) | 5-12% (optional) | 5-15% (optional) |
| Total cost on ₹500 product | ₹100-175 (20-35%) | ₹90-150 (18-30%) | ₹100-175 (20-35%) |
Key difference from Amazon: Quick commerce platforms handle warehousing (dark stores), delivery, and last-mile logistics. You just ship bulk inventory to their warehouses. No per-order fulfillment headache.
| Requirement | Blinkit | Zepto | Swiggy Instamart |
|---|---|---|---|
| Onboarding time | 2-4 weeks | 2-3 weeks | 3-5 weeks |
| Minimum cities | 1 city to start | 1 city to start | 1 city to start |
| Category focus | FMCG, grocery, personal care | FMCG, snacks, beverages | Broader (includes home, electronics) |
| Dark store delivery | You ship to their warehouse | You ship to their warehouse | You ship to their warehouse |
| Marketing support | Blinkit Ads platform | Zepto Ads (newer) | Instamart Ads |
At Growww Tech, we help D2C brands launch on Blinkit, Zepto, and Instamart — from onboarding to listing optimization to ad management. Let’s explore quick commerce for your brand.
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