When we first spoke to this client, they were running a fashion brand entirely through Instagram DMs. Revenue: ₹80,000/month. Operations: the founder handling orders manually, noting sizes in a notebook, and sending payment links via Google Pay.
8 months later: ₹10.2L/month in revenue, 40% repeat purchase rate, and an automated operations stack that runs with minimal daily intervention.
Here’s exactly what we did — and what you can replicate.
| Metric | Before (Instagram DMs) | After (Month 8) |
|---|---|---|
| Monthly revenue | ₹80,000 | ₹10,20,000 |
| Orders/month | 50-60 | 680 |
| AOV | ₹800 | ₹1,299 |
| CAC | Unknown | ₹285 |
| Repeat purchase rate | ~5% | 40% |
| RTO rate | 45% | 11% |
| Time spent on operations | 6+ hrs/day | 1 hr/day |
The pattern is replicable: a real Shopify store, payment gateway wired right, RTO under 12%, WhatsApp automation handling the support load that DMs used to. The 8-month timeline above isn’t a sprint — it’s how long it actually takes to build durable D2C operations. We’ve done it for 200+ Indian D2C brands. ₹385Cr+ revenue processed. 4.5x average ROI. 98% retention.
The Shopify build is ₹50,000 fixed-price with no AMC — bug fixes for what we ship are included for the lifetime of the store.
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