Why Republic Day Sales Matter
Republic Day sales (running from Jan 20-28 on most platforms) are the first major purchase event of the year. After a quiet December, customers are ready to spend:
- Amazon Great Republic Day Sale + Flipkart Republic Day Sale drive massive traffic
- D2C brands running parallel sales capture customers who’ve been primed by marketplace advertising
- New Year resolutions → fitness, health, personal care purchases spike
- Budget announcements (Feb 1) create ‘buy before potential price changes’ urgency for electronics
The 2-Month Timeline
November 20 – December 5: Planning
- Review last year’s Republic Day performance (or last Diwali if first time)
- Select products for the sale: hero products + slow movers for bundling
- Calculate discount levels that maintain profitability
- Brief creative team: need 10 ad creatives, email templates, website banners by Dec 20
December 5 – December 20: Preparation
- Order inventory for sale products (allow 15-20 day lead time)
- Create all ad creatives (video and static)
- Set up email/WhatsApp flows: announcement → teaser → launch → daily highlights → last chance
- Build landing page: /republic-day-sale with curated products
- Configure discount codes in Shopify
December 20 – January 10: Warm-Up
- Launch ‘New Year, New Deals Coming Soon’ teaser campaign
- Run engagement ads to build remarketing audiences at low CPMs (holiday period = cheaper ads)
- Send email: ‘Save the date — Republic Day Sale starts Jan 20’
- Instagram stories: daily countdown to build anticipation
January 10 – January 19: Pre-Launch
- ‘Early Access for VIP Customers’ — 48 hours before public launch
- Final inventory check and warehouse prep
- Test all discount codes and checkout flow
- WhatsApp broadcast to subscribers: ‘Get early access to our Republic Day Sale’
January 20 – January 28: Sale Live
- Maximum ad spend deployed
- Daily WhatsApp/email with featured products and deals
- Instagram stories: ‘Deal of the Day’ content
- Customer support on high alert — respond within 15 minutes
- Daily performance review: which products are moving? Adjust promotions accordingly.
January 29 – February 5: Post-Sale
- Extended sale / clearance on remaining inventory
- Thank you campaign to all sale buyers + next purchase incentive
- Performance analysis and documentation for next year
Republic Day Offer Ideas
- ‘26% off for the 26th’ — Patriotic-themed flat discount
- Freedom deals — Select products at steep discounts (40-50%)
- Republic Day combos — Tricolor-themed bundles
- Free shipping sitewide — Simple, effective, no complex math
- ₹1 deals — Add-on products at ₹1 with any purchase over ₹999
Need Help Planning Seasonal Sales?
At Growww Tech, we plan and execute seasonal campaigns for Indian D2C brands — from Republic Day to Holi to Diwali. Let’s plan your next sale.
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