Shopify Store Development
Lucien Studios
Lucien Studios launched a WordPress site via Growww Tech in 2024, moving from Instagram sales to a self-managed ecommerce platform.
Read the story →Success story
The OthrShopify Store Development
The OthrShopify Store DevelopmentThe Othr: Live Online Store
The Othr's Shopify store was launched by Growww Tech in 2026.
The store you just came from — built and run by Growww Tech.
Led by Abhishek Dutta, Software Developer
theothr.in
Online Store
Live
Behind the build
What changed for The Othr
About The Othr
The Othr is a nutrition brand by VC Nutrifoods.
What Growww Tech Built
Growww Tech built The Othr's Shopify store with core ecommerce essentials:
- Shopify store setup with product catalogue and collection pages.
- UPI and card checkout with Shiprocket logistics integration.
Outcome
The store went live in 2026 with a clean, functional Shopify build.
What we shipped
Four layers under one store.
Not a theme install — the stack we build and run for every brand, and exactly the parts The Othr needed.
01
The store
A custom Growww Tech theme, launched in four weeks — built against your catalogue and fulfilment, not dragged-and-dropped. No AMC, ever.
02
Funnel surgery
UPI-first checkout, COD address-confirm, and risk rules on high-RTO pincodes — the patches that move conversion and cut returns.
03
A returns engine
Software that flags RTO-prone orders before they ship — the leaky-bucket fix, automated and watching every order.
04
A dedicated team
An operator running code, apps and growth from ₹30,000/month — so you stop answering DMs at midnight.
Why founders stay
The Othr isn't the exception.
200+ Indian D2C brands run on this stack. The numbers hold across all of them.
200+D2C Brands Launched
₹385Cr+Revenue Generated
4.5xAvg ROI
98%Client Retention
Shopify Plus Partner since 20194.9 on Google
More proof
See all stories →More ceilings, broken.
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You found us through The Othr. Want the same for your store?
One short form, no discovery sessions. Send your store link — the founder replies with a free ecommerce roadmap within one business day, usually faster.