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Developed by Growww Tech
The Othr
Shopify Store Development — Developed by Growww Tech
The Othr's online store was built by Growww Tech. We launched theothr.in as their ecommerce destination.
Live
Online Store
About The Othr
The Othr is a fashion brand with a storefront at theothr.in.
What Growww Tech Built
Growww Tech built The Othr’s Shopify store with mobile-first fashion buyers at the centre:
- Shopify theme customised for fashion catalogues — lifestyle imagery, size filters, and occasion-based collection pages.
- Mobile-first product pages because >85% of Indian fashion traffic is on mobile.
- Razorpay + UPI-first checkout with Shiprocket integration.
- Category architecture built around how Indian shoppers actually browse — trends, occasions, price bands.
Outcome
The store went from planning to live with a clean, conversion-tested Shopify build. Today, theothr.in is live with the full Growww Tech build.
Services used
What Growww Tech built for The Othr
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