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Success story · Shopify Store Development

Amma Selection — Store Development Case Study

Amma Selection's ethnic wear business scaled from WordPress to a custom-designed Shopify store with Growww Tech.

Visit the live store — ammaselection.com

Full Range · Ethnic Store

Scroll inside the window — this is the full page, top to bottomThe store you just came from — built and run by Growww Tech.Dineesha KoribilliLed by Dineesha Koribilli, Software Developer

The Amma Selection storefront Growww Tech built, shown top to bottom
ammaselection.com
Amma Selection storefront built by Growww Tech
Amma Selection

Why founders stay

Amma Selection isn't the exception.

200+ Indian D2C brands run on this stack. The numbers hold across all of them.

200+

D2C brands launched

₹385Cr+

Revenue generated

4.5x

Avg ROI

98%

Client retention

Shopify Partner4.9 on Google

Behind the build

What changed for Amma Selection

About Amma Selection

Amma Selection is an ethnic wear and jewellery retailer with a storefront at ammaselections.com. They specialize in handpicked sarees—Pattu, Mysore, Mangalagiri varieties—alongside dresses and jewellery.

What Growww Tech Built

Growww Tech built two digital storefronts to help Amma Selection reach customers online:

  • A WordPress site (2024) as their initial web presence.
  • A Shopify store with custom UI/UX design (2025) to improve the shopping experience and scale sales.
  • Inventory and product catalog management across both platforms.
  • Integrated checkout and payment processing for Indian buyers.

Outcome

From WordPress foundation to Shopify growth—Amma Selection now operates two coordinated storefronts. The 2025 Shopify build with custom design shows Growww Tech's continued partnership with the brand, moving from digital launch to optimized customer experience.

More proof

More ceilings, broken.

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Your store next

You found us through Amma Selection. Want the same for your store?

One short form, no discovery sessions. Send your store link — the founder replies with a free ecommerce roadmap within one business day, usually faster.

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