Shopify Store Development
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Amma SelectionShopify Store DevelopmentFull Range · Ethnic Store
Amma SelectionShopify Store DevelopmentFull Range · Ethnic StoreAmma Selection — Store Development Case Study
Amma Selection's ethnic wear business scaled from WordPress to a custom-designed Shopify store with Growww Tech.
The store you just came from — built and run by Growww Tech.
Led by Dineesha Koribilli, Software Developer
ammaselection.com
Scroll inside the window — this is the full page, top to bottom
Behind the build
What changed for Amma Selection
About Amma Selection
Amma Selection is an ethnic wear and jewellery retailer with a storefront at ammaselections.com. They specialize in handpicked sarees—Pattu, Mysore, Mangalagiri varieties—alongside dresses and jewellery.
What Growww Tech Built
Growww Tech built two digital storefronts to help Amma Selection reach customers online:
- A WordPress site (2024) as their initial web presence.
- A Shopify store with custom UI/UX design (2025) to improve the shopping experience and scale sales.
- Inventory and product catalog management across both platforms.
- Integrated checkout and payment processing for Indian buyers.
Outcome
From WordPress foundation to Shopify growth—Amma Selection now operates two coordinated storefronts. The 2025 Shopify build with custom design shows Growww Tech's continued partnership with the brand, moving from digital launch to optimized customer experience.
What we shipped
Four layers under one store.
Not a theme install — the stack we build and run for every brand, and exactly the parts Amma Selection needed.
01
The store
A custom Growww Tech theme, launched in four weeks — built against your catalogue and fulfilment, not dragged-and-dropped. No AMC, ever.
02
Funnel surgery
UPI-first checkout, COD address-confirm, and risk rules on high-RTO pincodes — the patches that move conversion and cut returns.
03
A returns engine
Software that flags RTO-prone orders before they ship — the leaky-bucket fix, automated and watching every order.
04
A dedicated team
An operator running code, apps and growth from ₹30,000/month — so you stop answering DMs at midnight.
Why founders stay
Amma Selection isn't the exception.
200+ Indian D2C brands run on this stack. The numbers hold across all of them.
200+D2C Brands Launched
₹385Cr+Revenue Generated
4.5xAvg ROI
98%Client Retention
Shopify Plus Partner since 20194.9 on Google
More proof
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You found us through Amma Selection. Want the same for your store?
One short form, no discovery sessions. Send your store link — the founder replies with a free ecommerce roadmap within one business day, usually faster.