Shopify Store Development
GK Publications
GK Publications (GKP), the competitive-exam publisher from CL Educate Limited, sells its books and study guides on a Shopify store built by Growww Tech.
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AraadyaShopify + Brand DevelopmentBrand · Premium Jewellery
Araadya — Brand Development Case Study
Araadya's online storefront was built by Growww Tech. We created araadya.com on WordPress with mobile-first design and brand-focused architecture.
The store you just came from — built and run by Growww Tech.
Led by Abhishek Dutta, Software Developer
araadya.com
Behind the build
What changed for Araadya
About Araadya
Araadya is a premium fashion brand with a storefront at araadya.com.
What Growww Tech Built
Growww Tech built Araadya's WordPress site to establish a strong brand presence online:
- WordPress site optimised for brand storytelling and product discovery.
- Mobile-first design to serve Indian shoppers on small screens.
- Product pages with UPI and payment integration.
- Clean, brand-focused architecture that supports growth.
Outcome
Araadya went live in 2024 with a fully functional WordPress storefront. The site now serves as their digital storefront at araadya.com, built and maintained by Growww Tech.
What we shipped
Four layers under one store.
Not a theme install — the stack we build and run for every brand, and exactly the parts Araadya needed.
01
The store
A custom Growww Tech theme, launched in four weeks — built against your catalogue and fulfilment, not dragged-and-dropped. No AMC, ever.
02
Funnel surgery
UPI-first checkout, COD address-confirm, and risk rules on high-RTO pincodes — the patches that move conversion and cut returns.
03
A returns engine
Software that flags RTO-prone orders before they ship — the leaky-bucket fix, automated and watching every order.
04
A dedicated team
An operator running code, apps and growth from ₹30,000/month — so you stop answering DMs at midnight.
Why founders stay
Araadya isn't the exception.
200+ Indian D2C brands run on this stack. The numbers hold across all of them.
200+D2C Brands Launched
₹385Cr+Revenue Generated
4.5xAvg ROI
98%Client Retention
Shopify Plus Partner since 20194.9 on Google
More proof
See all stories →More ceilings, broken.
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You found us through Araadya. Want the same for your store?
One short form, no discovery sessions. Send your store link — the founder replies with a free ecommerce roadmap within one business day, usually faster.