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ASMASMShopify Store DevelopmentLive · Online Store

ASM — Store Development Case Study

ASM's gold covering jewellery store was built by Growww Tech. We created sujathaonegramgold.com with custom design and a jewellery-focused shopping experience.

The store you just came from — built and run by Growww Tech.

Tarun Sai KotniLed by Tarun Sai Kotni, Digital Marketer

asmcollections.com
The ASM storefront Growww Tech built, shown top to bottom

Scroll inside the window — this is the full page, top to bottom

Behind the build

What changed for ASM

About ASM

ASM Gold Covering Works is a gold covering and fashion jewellery brand with a storefront at sujathaonegramgold.com.

What Growww Tech Built

Growww Tech built ASM's Shopify store with custom design to showcase jewellery pieces online:

  • Shopify store with full UI/UX Design — hover-zoom, high-res product imagery, and proper color calibration for gold pieces.
  • Collection hierarchy by weight, occasion, and price band to match how jewellery buyers browse.
  • UPI and card checkout integration for the ₹500–25,000 AOV range.
  • Trust signals at checkout — GSTIN, hallmarking claims, and return policy — to reduce cart abandonment.

Outcome

The store went live in 2025 with a clean, conversion-tested Shopify build. Today, sujathaonegramgold.com is live with the full Growww Tech build.

What we shipped

Four layers under one store.

Not a theme install — the stack we build and run for every brand, and exactly the parts ASM needed.

01

The store

A custom Growww Tech theme, launched in four weeks — built against your catalogue and fulfilment, not dragged-and-dropped. No AMC, ever.

02

Funnel surgery

UPI-first checkout, COD address-confirm, and risk rules on high-RTO pincodes — the patches that move conversion and cut returns.

03

A returns engine

Software that flags RTO-prone orders before they ship — the leaky-bucket fix, automated and watching every order.

04

A dedicated team

An operator running code, apps and growth from ₹30,000/month — so you stop answering DMs at midnight.

Why founders stay

ASM isn't the exception.

200+ Indian D2C brands run on this stack. The numbers hold across all of them.

200+D2C Brands Launched
₹385Cr+Revenue Generated
4.5xAvg ROI
98%Client Retention
Shopify Plus Partner since 20194.9 on Google
More proof

More ceilings, broken.

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Your store next

You found us through ASM. Want the same for your store?

One short form, no discovery sessions. Send your store link — the founder replies with a free ecommerce roadmap within one business day, usually faster.

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