Shopify Plus costs ₹1,60,000/month. Shopify Basic costs ₹2,500/month. That’s a 64x price difference. Most Indian D2C brands don’t need Plus until they’re doing ₹2-3 crore/month in revenue.
Here’s the honest comparison — when each plan makes sense and what you actually get for that massive price jump.
| Feature | Basic (₹2,500/mo) | Shopify (₹6,700/mo) | Advanced (₹27,000/mo) | Plus (₹1,60,000/mo) |
|---|---|---|---|---|
| Products | Unlimited | Unlimited | Unlimited | Unlimited |
| Staff accounts | 2 | 5 | 15 | Unlimited |
| Locations | Up to 10 | Up to 10 | Up to 10 | 200 |
| Transaction fee (3rd party gateway) | 2% | 1% | 0.5% | 0.15% |
| Reports | Basic | Standard | Advanced | Custom |
| Checkout customization | Limited | Limited | Limited | Full (Checkout Extensibility) |
| Automation (Shopify Flow) | No | No | Yes | Yes + advanced |
| Exclusive features | — | — | — | Scripts, Launchpad, B2B, expansion stores |
Bottom line for 90% of Indian D2C brands: Shopify Basic or Shopify plan is sufficient. The ₹1.6L/month for Plus is only justified when the transaction fee savings alone cover the cost (typically at ₹3Cr+ monthly GMV).
At Growww Tech, we help Indian D2C brands set up and optimize Shopify stores at every plan level. Need help choosing the right plan?.
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