Full Year Results — Our Best Client’s ROI Story

The Client

Category: Premium Ayurvedic beauty (face care, hair care, body care)

Starting point (March 2026): ₹8L/month revenue, Shopify store, running Meta ads in-house, no email/WhatsApp automation, no marketplace presence.

Goal: ₹30L/month by March 2027.

Our fee: ₹75K/month + 5% of revenue above ₹15L/month.

Quarter 1 (Apr-Jun 2026): Foundation

What We Did

• Audited and optimised the whole store — speed, mobile UX, checkout flow
• Wired up Klaviyo for email — 5 automated flows
• Set up Interakt on the WhatsApp Business API — order updates plus marketing broadcasts
• Restructured the Meta ad account into a 3-campaign framework
• Shipped 20 new ad creatives, UGC-led
• Listed the top 20 products on Amazon India

Results

Quarter 2 (Jul-Sep 2026): Growth

What We Did

• Launched a subscribe & save model — 15% off
• Scaled Meta ads to ₹5L/month, horizontally
• Added Google Shopping ads
• Put an AI chatbot on customer support
• Built a ‘Skin Type Quiz’ on the store → personalised product recommendations
• Listed on Blinkit — top 5 SKUs

Results

Quarter 3 (Oct-Dec 2026): Diwali + Authority

What We Did

• Ran the full Diwali campaign — 90-day prep, week-by-week execution
• Launched a ‘Gift Sets’ collection for Diwali
• Ran an influencer campaign with 25 micro-influencers
• Published 12 blog articles for SEO
• Added regional-language product descriptions — Hindi and Tamil

Results

Quarter 4 (Jan-Mar 2027): Optimisation

What We Did

• Cut ad spend — same revenue at 15% lower ad cost
• Scaled subscriptions past 800+ active subscribers
• Expanded to Zepto alongside Blinkit
• Launched city-specific landing pages for the top 5 cities
• Set up RFM-based customer segmentation for targeted campaigns

Final Results

ROI of Working With Growww Tech

Honest Mistakes We Made

• Influencer campaign underdelivered — Only 6 of the 25 influencers drove measurable sales. I should have started with 10 vetted creators, not 25 untested ones.
• Flipkart launch was premature — We listed on Flipkart in Q3 and pulled out after 2 months — the unit economics for this category don’t work on that platform.
• Blog should have started in Q1, not Q3 — SEO takes 6+ months to compound. Start it in Q1 and the organic traffic lands months sooner.

Plan your next 12 months on a call

The full-year numbers above came out of a long-term partnership — not a one-off project. That’s why our build carries no AMC: I’d rather earn the second year on the strength of the first year’s results than lock you into a recurring fee. We’ve done this for 200+ Indian D2C brands. ₹385Cr+ revenue processed. 4.5x average ROI. 98% retention.

The Shopify build is ₹50,000, fixed-price, with no AMC — bug fixes on what we ship stay included for the lifetime of the store. Active growth work sits on the optional ₹30K/month Growth Retainer.

Related reading:

• 5 Brands We Scaled in 2026
• D2C Unit Economics Guide
• Customer Retention Guide