Category: Premium Ayurvedic beauty (face care, hair care, body care)
Starting point (March 2026): ₹8L/month revenue, Shopify store, running Meta ads in-house, no email/WhatsApp automation, no marketplace presence.
Goal: ₹30L/month by March 2027.
Our fee: ₹75K/month + 5% of revenue above ₹15L/month.
| Metric | March 2026 | June 2026 |
|---|---|---|
| Monthly revenue | ₹8L | ₹14L |
| Ad spend | ₹2L | ₹3.5L |
| ROAS | 4x | 4x (maintained while scaling) |
| Email/WhatsApp revenue | ₹0 | ₹1.8L (13%) |
| Amazon revenue | ₹0 | ₹1.2L |
| Metric | June 2026 | September 2026 |
|---|---|---|
| Monthly revenue | ₹14L | ₹28L |
| Subscription revenue | ₹0 | ₹4L |
| Quick commerce revenue | ₹0 | ₹2L |
| Support cost/order | ₹22 | ₹8 |
| Repeat purchase rate | 14% | 28% |
| Metric | September 2026 | December 2026 |
|---|---|---|
| Monthly revenue | ₹28L | ₹42L (Diwali peak: ₹55L) |
| Organic traffic | 200/month | 1,800/month |
| Blog-driven revenue | ₹0 | ₹1.5L/month |
| Repeat purchase rate | 28% | 35% |
| Metric | March 2026 | March 2027 | Change |
|---|---|---|---|
| Monthly revenue | ₹8L | ₹45L | +462% |
| Monthly ad spend | ₹2L | ₹7L | +250% |
| Revenue from ads | ₹8L | ₹20L (44%) | Reduced dependency |
| Revenue from retention | ₹0 | ₹12L (27%) | New channel |
| Revenue from marketplaces | ₹0 | ₹8L (18%) | New channel |
| Revenue from organic | ₹0 | ₹3L (7%) | New channel |
| Revenue from quick commerce | ₹0 | ₹2L (4%) | New channel |
| Repeat purchase rate | 10% | 35% | +250% |
| Customer LTV | ₹1,800 | ₹5,200 | +189% |
| Support cost/order | ₹22 | ₹7 | -68% |
| Active subscribers | 0 | 820 | New revenue stream |
| Amount | |
|---|---|
| Revenue increase (monthly) | ₹37L (₹8L → ₹45L) |
| Our monthly fee | ₹75K + 5% of revenue above ₹15L = ₹2.25L |
| Total annual fee | ₹27L |
| Additional revenue generated (annual) | ₹4.44Cr |
| ROI | 16.4x |
The full-year results above came from a long-term partnership — not a one-off project. That’s why our build doesn’t carry an AMC: we’d rather earn the second year on the strength of the first one’s outcomes than via a recurring fee. We’ve done it for 200+ Indian D2C brands. ₹385Cr+ revenue processed. 4.5x average ROI. 98% retention.
The Shopify build is ₹50,000 fixed-price with no AMC — bug fixes for what we ship are included for the lifetime of the store. Active ongoing growth work sits on the optional ₹30K/month Growth Retainer.
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