What Changed in 2027
The D2C hiring landscape shifted significantly:
- AI-related roles emerged — Brands need people who can manage AI tools, not just traditional marketers
- Quick commerce requires dedicated attention — Managing Blinkit/Zepto is a full-time job at scale
- Remote work is standard — Most D2C roles (except warehouse/operations) can be remote, expanding your talent pool
- Freelancer economy matured — Quality freelancers on Upwork/Toptal for specialized tasks (ad creative, email flows)
2027 Salary Benchmarks
| Role | Experience | Mumbai/Bangalore | Tier 2 Cities | Remote |
|---|
| Operations Executive | 0-2 years | ₹18-25K/mo | ₹12-18K/mo | ₹15-20K/mo |
| Customer Support | 0-2 years | ₹15-22K/mo | ₹10-15K/mo | ₹12-18K/mo |
| Performance Marketer | 2-4 years | ₹35-60K/mo | ₹25-40K/mo | ₹30-50K/mo |
| Content Creator | 1-3 years | ₹22-40K/mo | ₹15-25K/mo | ₹18-35K/mo |
| Ecommerce Manager | 3-5 years | ₹50-80K/mo | ₹35-55K/mo | ₹40-65K/mo |
| AI/Automation Specialist | 2-4 years | ₹40-70K/mo | ₹30-50K/mo | ₹35-60K/mo |
| Quick Commerce Manager | 2-3 years | ₹30-50K/mo | ₹20-35K/mo | ₹25-40K/mo |
New Roles for 2027
AI Operations Specialist
- Manages AI chatbot (training, optimization, escalation rules)
- Implements AI product descriptions and ad copy workflows
- Monitors AI-assisted customer segmentation
- Reports to: Ecommerce Manager or Founder
- Doesn’t need to be an AI engineer — needs to be someone who can use AI tools effectively
Quick Commerce Manager
- Manages listings on Blinkit, Zepto, Instamart
- Handles dark store inventory planning and replenishment
- Runs platform ads and optimizes listings for discovery
- Tracks category trends and competitor pricing
- Reports to: Ecommerce Manager or Founder
Hiring vs Outsourcing
| Function | Hire In-House | Outsource/Freelance | Agency |
|---|
| Performance marketing | Above ₹2L/mo ad spend | Below ₹2L/mo ad spend | Above ₹5L/mo for additional scale |
| Content/creative | If you need daily content | For specific campaigns | For high-quality video production |
| Customer support | Above 50 queries/day | Below 50 queries/day | Not recommended |
| Operations | Always in-house | Never outsource core ops | 3PL for logistics only |
| Accounting/finance | Above ₹50L/mo revenue | Below ₹50L/mo (use a CA) | Not applicable |
Where to Find Talent
- LinkedIn — Best for experienced hires. Post with specific outcomes expected, not vague job descriptions.
- D2C WhatsApp/Telegram groups — Many D2C community groups have job boards. Post there for industry-specific talent.
- Internshala — Best for interns and freshers. Good for customer support and content roles.
- Your own Instagram — Post hiring announcements on your brand page. Followers who love your brand make passionate employees.
- Referrals — Still the #1 source of quality hires. Offer ₹5-10K referral bonus to your team.
Need Help Building Your Team?
At Growww Tech, we help D2C brands hire the right people at the right time. Let’s build your growth team.
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