The Sync Problem
When you sell across Shopify + Amazon + Flipkart + a physical store, inventory management becomes a nightmare:
- Customer buys last piece on Shopify → but it’s already sold in your store 5 minutes ago → oversold → cancellation → angry customer
- You keep ‘safety stock’ for each channel → under-selling → dead capital tied up in buffer inventory
- Returns from marketplace arrive at warehouse → but website shows ‘out of stock’ → lost sales
- Manual updates take hours and are error-prone — one wrong number cascades across channels
Fix Approaches
Approach 1: OMS as Single Source of Truth
- Use an Order Management System (Unicommerce, Vinculum) as the central inventory hub
- All channels (Shopify, Amazon, Flipkart, POS) connect to the OMS
- OMS updates inventory across all channels in real-time (within 5-15 minutes)
- Cost: ₹8K-25K/month
- Best for: brands selling on 3+ channels with 200+ orders/day
Approach 2: Shopify as Hub + Apps
- Use Shopify as the central inventory system
- Connect Amazon/Flipkart via apps (CedCommerce, Unicommerce Shopify app)
- Use Shopify POS for offline sales (syncs automatically)
- Cost: ₹3K-8K/month (app subscriptions)
- Best for: brands with Shopify as primary channel, 50-200 orders/day
Approach 3: ERP Integration
- Use Zoho Inventory or Tally with ecommerce plugins
- Full business management including inventory, accounting, and invoicing
- Cost: ₹5K-15K/month
- Best for: brands that need accounting + inventory in one system
Tool Comparison for Omnichannel Inventory
| Tool |
Channels Supported |
Real-Time Sync |
POS Support |
Price |
| Unicommerce |
Shopify, Amazon, Flipkart, Myntra, ONDC |
Yes (near real-time) |
Yes |
₹8K+/mo |
| Vinculum |
All major channels |
Yes |
Yes |
₹15K+/mo |
| CedCommerce |
Shopify ↔ Amazon/Flipkart |
5-15 min delay |
No |
₹5K+/mo |
| Shopify POS |
Shopify + retail |
Instant (Shopify only) |
Yes (native) |
₹3K+/mo |
| Zoho Inventory |
Major channels |
15-30 min |
Via Zoho POS |
₹5K+/mo |
Implementation Tips
- Start with 2 channels, not 5 — Get Shopify + Amazon sync working perfectly before adding Flipkart, POS, etc.
- Set buffer stock per channel — Even with real-time sync, keep a 5-10% buffer. Sync delays can cause overselling during flash sales.
- Audit weekly — Physical stock count vs system count. Fix discrepancies immediately.
- Plan for returns — Define: where do returns go? Which channel’s inventory gets updated? How quickly?
- Test during low-traffic hours — Don’t go live with a new sync system during a sale event.
Need Help With Omnichannel?
At Growww Tech, we implement omnichannel inventory systems for D2C brands. Let’s sync your channels.
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